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Vanessa Patronoff
Senior Account Executive at Autumn PR
Vanessa Patronoff, also known as Vanessa von Bismarck, is a seasoned professional who co-founded BPCM in 1999 with Carrie Ellen Phillips. BPCM is an agency that specializes in strategic brand building, communications, experiential events, activations, and influencer marketing across various industries including luxury goods, fashion, sustainability, wine and spirits, and beauty.
Under Vanessa's leadership, BPCM has expanded its reach with offices in New York and LA, and through a merger with Modus in the UK, forming ModusBPCM. This strategic move enables the agency to cater to both the US and European markets, offering global campaign management services.
Vanessa has recently introduced the BPCM Sustainability division within the agency, aimed at providing consultancy services to brands on sustainable practices and facilitating connections for sustainable technology brands in specialized industries.
Driven by the goal of propelling clients' businesses forward and enhancing brand recognition and awareness, BPCM prioritizes thoughtful and consumer-centric communications strategies in today's dynamic landscape.
Furthermore, through BPCM Ventures, Vanessa ventures into strategic investments in brands with high growth potential. Leveraging over two decades of experience in communications and marketing, along with deep insights into brand building across retail, direct-to-consumer (DTC), and wholesale channels, Vanessa's team adds significant value to startups and established brands alike.
Highlights
We are searching for a talented creative and strategic people to join our incredible beauty team . Attached is the VP role but we are also searching for an incredible director. Please forward this to your contacts . #hiring BPCM.
Thank you The PR Net for helping us kick of our 25th anniversary since founding BPCM.
This could potentially be the longest post ever but I will try and keep it short. A few highlights and a few lessons I learned along the way. Starting with a big thank you to Carrie Ellen Phillips for allowing me (yes I was your intern) to convince you to take a life changing gamble on my idea of starting our agency. It has been a wild ride and I am so proud of what we built. 100 people, three offices on two continents, 4 fabulous partners, incredible clients in all things lifestyle from fashion, beauty, travel, wine and spirits to automotive. A leading sustainability and corporate purpose practice and big plans for expansion. What was our secret to success? I think it is a strong belief in ourselves and that we can do and be better. It is our company motto of “ask, all they can do is tell us no” (well that’s the kid friendly version of it… ), our love of learning and evolving, and never losing our sense of humor and conviction that the next opportunity is around the corner. I also learned that being generous with your time and advice always comes back ten fold.
However, the biggest success I feel is when I look at LinkedIn and see all of the amazing people who have worked with us in the past and how their lives and careers evolved. A special thanks goes out to all of them for helping us along the way.
https://lnkd.in/eJt5M62g
