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Vanessa Ting

Fractional CPG Marketing Leader & Retail Growth Advisor (Food, Beauty, Health & Wellness)

Vanessa Ting is a seasoned professional in the consumer goods and retail industry with over 19 years of experience.1 She currently serves as an Advisory Board Member and Investor for Multiple Companies, a role she has held since 2019.4

Professional Background

Vanessa's career has been diverse and impactful:

  • Former Retail Buyer: She worked as a retail buyer at Target Corporation.1
  • Product Marketer: She held positions in consumer marketing and new product development at Johnson & Johnson, specifically at Neutrogena.1
  • Entrepreneur: In 2010, she founded Retail Path, a consultancy that helps consumer packaged goods (CPG) brands prepare for big retail.1
  • CEO: She has experience as the CEO of a mission-driven Food CPG startup.1
  • Consultant: Currently, she focuses on helping high-growth brands launch and expand in DTC and retail channels.1

Expertise and Achievements

Vanessa has made significant contributions to the retail and CPG industries:

  • She has helped bring hundreds of consumer products to market, including best-selling items like the Helioplex line of Neutrogena Suncare.1
  • Her client list includes notable brands such as The Honest Company, Church & Dwight, and Salty Girl Seafood.1
  • She has assisted brands in securing placement in major retailers like Target, Walmart, Amazon, Walgreens, Whole Foods, and Kroger.1

Education and Community Involvement

  • Education: Vanessa holds a BA from the University of Southern California and an MBA from Georgetown University.1
  • Community Leadership: She is a board member for M.I.T. Enterprise Forum and leads initiatives like Startup Weekend Conejo Valley and Women Entrepreneurs/Women In STEM (WE_STEM).1
  • Mentorship: She has a particular interest in supporting women-led ventures and purpose-driven startups.1

Recent Interests

As of April 2024, Vanessa has expressed a growing interest in women's health, particularly focusing on how it is impacted by diet, sleep, and stress levels.3

Vanessa Ting's LinkedIn username is indeed vanessating, as confirmed by her LinkedIn profile.2

Highlights

Dec 22 · Forbes
Social Entrepreneurs Find Growth In Unexpected Places - Forbes
Social Entrepreneurs Find Growth In Unexpected Places - Forbes
Dec 22 · Forbes
Social Entrepreneurs Find Growth In Unexpected Places - Forbes

Related Questions

What are some of the notable brands Vanessa Ting has helped launch?
How did Vanessa Ting transition from retail buying to starting her own business?
What initiatives does Vanessa Ting lead at the M.I.T. Enterprise Forum?
Can you share examples of successful products Vanessa Ting has brought to market?
What inspired Vanessa Ting to focus on women-led ventures and purpose-driven startups?
Vanessa Ting
Vanessa Ting, photo 1
Vanessa Ting, photo 2
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Experience

Fractional Marketing Leader for Growth Stage Brands at CPG Growth Partners
Mentor & Advisor to Early Stage Ventures at CPG Growth Partners, Beachhead Advisor at New Zealand Trade and Enterprise, Advisory Board Member at Multiple Companies, Brand Development Director/General Manager at Beach House Group (March 2018 - November 2018), Chief Executive Officer at Salty Girl Seafood (2015 - 2018), Founder/Co-Founder at Multiple Companies (2011 - 2016), Senior Buyer at Target (August 2008 - October 2010)

Education

MBA in Marketing from Georgetown University McDonough School of Business (2006 - 2008), BA in International Relations with Business Minor from University of Southern California (1995 - 1999)

Location

Los Angeles Metropolitan Area