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Vanessa Ting

Fractional CPG Marketing Leader & Retail Growth Advisor (Food, Beauty, Health & Wellness)

Vanessa Ting is a seasoned professional in the consumer goods and retail industry with over 19 years of experience.1 She currently serves as an Advisory Board Member and Investor for Multiple Companies, a role she has held since 2019.4

Professional Background

Vanessa's career has been diverse and impactful:

  • Former Retail Buyer: She worked as a retail buyer at Target Corporation.1
  • Product Marketer: She held positions in consumer marketing and new product development at Johnson & Johnson, specifically at Neutrogena.1
  • Entrepreneur: In 2010, she founded Retail Path, a consultancy that helps consumer packaged goods (CPG) brands prepare for big retail.1
  • CEO: She has experience as the CEO of a mission-driven Food CPG startup.1
  • Consultant: Currently, she focuses on helping high-growth brands launch and expand in DTC and retail channels.1

Expertise and Achievements

Vanessa has made significant contributions to the retail and CPG industries:

  • She has helped bring hundreds of consumer products to market, including best-selling items like the Helioplex line of Neutrogena Suncare.1
  • Her client list includes notable brands such as The Honest Company, Church & Dwight, and Salty Girl Seafood.1
  • She has assisted brands in securing placement in major retailers like Target, Walmart, Amazon, Walgreens, Whole Foods, and Kroger.1

Education and Community Involvement

  • Education: Vanessa holds a BA from the University of Southern California and an MBA from Georgetown University.1
  • Community Leadership: She is a board member for M.I.T. Enterprise Forum and leads initiatives like Startup Weekend Conejo Valley and Women Entrepreneurs/Women In STEM (WE_STEM).1
  • Mentorship: She has a particular interest in supporting women-led ventures and purpose-driven startups.1

Recent Interests

As of April 2024, Vanessa has expressed a growing interest in women's health, particularly focusing on how it is impacted by diet, sleep, and stress levels.3

Vanessa Ting's LinkedIn username is indeed vanessating, as confirmed by her LinkedIn profile.2

Highlights

Jul 27 · linkedin

This is not a political post. Because Women’s Health is not political (although it's been made to be) but a public health and economic issue. We have an opportunity to normalize conversations around menopause and how to better support 20% of the US female workforce that is between the ages of 45 and 54 (calculated to be 9.5% of the total US workforce). Similarly menopausal women face increased cardiovascular risk; so awareness can help improve our health outcomes.

“With everyone—including the president—talking more openly about menopause, opportunities for related research funding, innovation and education could flourish.” - Dr. Jennifer Ashton

Jul 25 · linkedin

Our next SoCal FemHealth Startups Networking Meeting is on August 21st at 12:30pm PT (Zoom). We'll do some networking, then shift into our main event:

Founder Fireside with Alexander Nadal, COO and Co-Founder of Butterfly Biosciences, Inc. They are reimagining IVF services and access to effective, affordable fertility care.

For SoCal founders, investors, professionals in the FemHealth/FemTech space who are interested in growing this startup ecosystem collectively. Hope you can make it!

RSVP here*: https://lnkd.in/gwStRpWV

*Limited to 25 attendees (we were "oversold" last time!)

Related Questions

What are some of the notable brands Vanessa Ting has helped launch?
How did Vanessa Ting transition from retail buying to starting her own business?
What initiatives does Vanessa Ting lead at the M.I.T. Enterprise Forum?
Can you share examples of successful products Vanessa Ting has brought to market?
What inspired Vanessa Ting to focus on women-led ventures and purpose-driven startups?
Vanessa Ting
Vanessa Ting, photo 1
Vanessa Ting, photo 2
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Experience

Fractional Marketing Leader for Growth Stage Brands at CPG Growth Partners
Mentor & Advisor to Early Stage Ventures at CPG Growth Partners, Beachhead Advisor at New Zealand Trade and Enterprise, Advisory Board Member at Multiple Companies, Brand Development Director/General at Target (August 2008 - October 2010)

Education

MBA in Marketing from Georgetown University McDonough School of Business (2006 - 2008), BA in International Relations with Business Minor from University of Southern California (1995 - 1999)

Location

Los Angeles Metropolitan Area