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Veda Partalo
Brand, Marketing & Tech Executive / Board Director / Advisor
Veda Partalo is an individual with a diverse background and a wealth of experience in marketing, cultural studies, and brand strategy. They studied Marketing, Cultural Studies, and Comparative Literature at the University of Minnesota - Carlson School of Management. Veda has held various key positions in renowned organizations including Spotify, Parsons School of Design - The New School, Artlist, McCann New York, Untitled Worldwide, Droga5, Fallon, Bartle Bogle Hegarty NY, Ogilvy & Mather, Carmichael Lynch, First Avenue, and Walker Art Center. Their roles ranged from Faculty member to Vice President and Global Head of Marketing, Entertainment, Brand Marketing, and Brand Strategy, showcasing a broad spectrum of expertise across different domains.
Highlights
This week kicked off my semester teaching at Parsons.
As a kid, I have fond memories of my mom bringing her engineering students’ homework back home to grade. From September to May, her right index fingertip remained perma-stained from marking grades in red ink. Sometimes, she'd let us write in the 5's (the euro version of an A).
Universities have changed a lot since she taught, but walking into a classroom still fills me with childlike giddiness. I guess that’s why I’m sharing this moment with you. I’ve always loved the times my teams and I would get the opportunity to learn something new together, and I suppose I see teaching as an extension of that same dynamic. I also appreciate how much culture has changed since my own college graduation and I’m glad that within my orbit there are now these brilliant, creative, sensitive and inspired young folks that can show me the way forward.
I’ll be at Parsons teaching, and getting an education, every Thursday through May. Come say hello.
This June, I joined the Board of Directors at Artlist. And this week, I got to spend time with the team in Tel Aviv. It’s been an absolute delight personally and professionally getting to know this crew. My whole career I’ve been drawn to folks who place creativity as their life’s goal, and today I find it incredibly rewarding to partner with the brilliant Ira Belsky, Itzik Elbaz and Eyal Raz as they empower the whole world to create. L'chaim!
