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Verena Wimmer

Verena Wimmer is currently the Head of Behavioural Science and Insights at Cogo, a company focused on carbon footprint management. Her role involves applying behavioral science principles to enhance the effectiveness of Cogo's products, aiming to help individuals and businesses understand and reduce their environmental impact. This includes strategies for increasing user engagement, improving carbon literacy, and nudging users towards more sustainable behaviors.14

Wimmer has been instrumental in Cogo's initiatives, particularly in understanding customer behaviors and attitudes towards sustainability in financial services. She has contributed to research studies that assess the intersection of financial and sustainability behaviors, especially during Cogo's expansion into markets like Japan.1 Prior to her current position, she has also held various roles that emphasize community management and organizational leadership.23

Her educational background includes studies at the Graduate School of Business Administration in Zurich, which has equipped her with the skills necessary for her current responsibilities in behavioral insights and community engagement.2

Highlights

Jan 7 · fbrc.co
Cogo - fbrc.co
Mar 17 · cogo.co
Cogo in action: Sustainable travel

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Verena Wimmer
Verena Wimmer, photo 1
Verena Wimmer, photo 2
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Location

United Kingdom