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Vicki Scarfone

Senior Vice President, Media Relations at M&C Saatchi Sport & Entertainment North America

Vicki Scarfone is an accomplished professional with over 11 years of experience in the PR industry. She specializes in developing and implementing internal integrated strategic communications plans to enhance brand identity, focusing on creative media relations. Currently serving as the Vice President of Media Relations at M&C Saatchi Sport & Entertainment North America, Vicki oversees media work for a diverse client portfolio. She has led cohesive publicity campaigns for renowned brands, A-list talent, and large-scale events, collaborating with clients such as AEG Live, Coca-Cola, HBO, Red Bull, and many more. In her previous role at Rogers & Cowan, Vicki concentrated on talent-led projects, supporting icons like the Rolling Stones, Elton John, and Katy Perry. Vicki holds a Master of Science (MS) in Public Relations and Corporate Communication from New York University and a Bachelor of Arts (B.A.) in Communication and Media Studies from The College of New Jersey.

Vicki Scarfone
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Location

New York, New York, United States