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Victor Brooker
Designing in regulated spaces, building products and aligning teams - vicbr.com
Professional Background
Having dedicated over 14 years to the field of digital transformation, Victor Brooker stands out as a leader and innovator in the realm of product design, customer experience, and strategic consultancy. Victor has played a pivotal role in around 10 significant digital transformation initiatives, utilizing his diverse skills either as an in-house leader or a consultant. His extensive experience includes working with prominent organizations across various industries such as eCommerce, consumer finance, insurance, government, and energy. His unique blend of technical expertise and leadership has enabled him to navigate complex projects and deliver innovative solutions that meet the evolving needs of businesses and their customers.
Victor's journey also includes the exciting world of startups. As an independent contributor, he thrives on launching new products and designing groundbreaking platforms that engage and reach new audiences. His entrepreneurial spirit and knack for identifying market opportunities have fueled the inception of several startups, notably including his role as the co-founder of From Home, where he contributed to an impactful vision.
In his current capacity as an independent consultant, Victor offers valuable governance and mentorship, guiding organizations and teams to successfully implement their digital strategies. His focus remains unwavering, with a consistent thread running through his career dedicated to designing acquisition funnels, developing dashboards for C-suite leaders, and creating AI-enabled self-service tools for regulatory compliance. These contributions not only enhance operational efficiency but also drive exceptional customer experiences.
Education and Achievements
Victor's academic foundation is impressive, holding a Bachelor of Laws and a Bachelor of Psychological Science from La Trobe University, complemented by his educational journey at Ballarat Clarendon College. This robust educational background has equipped him with a deep understanding of both legal frameworks and psychological principles, enabling him to approach projects with a unique perspective, especially in understanding user behavior and compliance requirements.
Victor's career is marked by numerous noteworthy achievements. He has achieved a remarkable track record by consistently delivering customer satisfaction scores (CSAT) exceeding 85% in industries where the average is below 18%. This extraordinary accomplishment not only speaks to his expertise in customer experience design but also illustrates his commitment to excellence in every project.
Notable Roles and Contributions
Throughout his career, Victor has held various influential roles that have shaped his career trajectory:
- As Director of Operations and Principal Designer at Outfoxed, Victor was instrumental in steering projects that drove customer engagement and streamlined operations.
- At Latitude Financial Services, his dual role as Product Design Principal - Instalments and CX Lead allowed him to innovate the product offerings and enhance the overall customer experience.
- Victor's time at AGL Energy as both Service Design Lead and Experience Design Lead (UX/UI) saw him address pressing customer needs while optimizing digital touchpoints.
- His consultancy work has ranged from product design, customer strategy to web development, under the freelance banner, showcasing his versatility in adapting to different client needs and project scopes.
- As a former startup mentor at Startupbootcamp, Victor dedicated his time toward nurturing the next generation of entrepreneurs, sharing his insights and expertise in a supportive environment.
Victor's ability to successfully deliver on complex projects often involves responding swiftly to regulatory changes, reflecting his agility and adaptability in dynamic environments. His comprehensive understanding of market trends and regulatory landscapes makes him a trusted advisor for organizations striving to enhance their digital offerings while staying compliant.
Victor's underscore of expertise, creativity, and strategic insight solidifies his position as a thought leader in digital transformation and customer experience. He remains passionate about fostering innovation and leading impactful projects that resonate well with both businesses and their audiences.
