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Vidya Sen
Head of NielsenIQ BASES, South Asia
Vidya Sen is a professional based in Mumbai, Maharashtra, India, who currently holds the position of Head of BASES, South Asia at NielsenIQ.1 With over 500 connections on LinkedIn, Vidya appears to be well-connected in her professional network.1
Professional Background
As the Head of BASES for South Asia at NielsenIQ, Vidya Sen likely plays a significant role in market research and consumer insights in the region. BASES is a division of NielsenIQ that specializes in new product innovation and forecasting.
Expertise and Contributions
Vidya Sen demonstrates expertise in various areas related to her field:
Neuroscience and Design:: She has shared insights on how neuroscience can be applied to optimize pack design and create attention-catching point-of-sale materials.3
Market Research:: Vidya has been recognized as part of the committee for the 31st Annual Market Research Seminar, where she was selected to judge original research papers.4
Consumer Durables:: She has discussed strategies for durable manufacturers to keep consumers engaged and sustain growth, particularly in the context of the pandemic's impact on sales.6
Personal Interests
Beyond her professional pursuits, Vidya Sen appears to have creative interests:
- She has shared paintings on her LinkedIn profile, suggesting a talent for art.5
- Vidya has also posted about enjoying weekends and outdoor activities, indicating a balanced approach to work and personal life.2
Vidya Sen's LinkedIn profile and activities reflect a professional who is deeply engaged in market research and consumer insights, with a particular focus on innovation and product development in the South Asian market.
Highlights
Successful FMCG brands certainly did not have "success thrust upon them". They had to work for it every inch of the way, imbibing certain enabling habits till they became second nature. But to make it easier for the rest of us. NIQ brings to you an e-book in which these habits have been distilled and shared in an easy to read format. Read on to find out more...... #NIQ #BASES
“ An army marches on its stomach”, a statement that’s popularly attributed to Napoleon Bonaparte can be said to be true of us market researchers too. Empirical evidence indicates that mindless munching on snacks (oilier the better 😁) by researchers burning the midnight oil, enables the achievement of greater focus on the data being examined and succeeds in eliciting far sharper insights than when there’s no snack on hand. 😁😁
Not surprising then that at #BASES today, we decided to herald #Holi, the festival of colors the way we know best - by gorging on foods that came in different hues and of course tastes and textures. And yes, some colors were sprinkled too! Happy Holi all !!
Jiggar Rambhia | Jaishree Agrawal |. Kunal Gorai | Priyanka Mendonca | Shraddha Bhore Urmi Saha | Ramyasudha Devu | Gautam Seth
