Suggestions
Vikash Koushik
Marketing
Vikash Koushik is currently the Head of Marketing at RevenueHero, where he plays a crucial role in driving the company's marketing strategies and initiatives. His expertise lies in B2B marketing, with a focus on experimentation and data-driven decision-making. He often emphasizes the importance of viewing marketing efforts as experiments rather than fixed campaigns, which allows for more agile and effective strategies in a rapidly changing environment.12
In addition to his role at RevenueHero, Vikash has contributed to various discussions on marketing practices through podcasts and webinars, sharing insights on topics such as lead flow optimization and attribution in marketing.34 His professional background includes experience at notable companies like Microsoft and Zepel, where he honed his skills in marketing and growth strategies.6
Vikash is also active on social media, particularly LinkedIn, where he shares updates about his work and insights into marketing practices. He recently highlighted significant cost savings in advertising through optimized campaign strategies, showcasing his commitment to effective resource management within marketing.56
Overall, Vikash Koushik is recognized for his innovative approach to marketing and his ability to generate substantial pipeline growth for RevenueHero.
Highlights
We need to get real about buying behavior in today’s market.
Meg Gowell, Director of Growth Marketing at Typeform, summed it up really well.
“You can’t just give them a really good pitch. You have to make them think there’s very little downside to doing it.”
It made me realize couple of things from my own experience:
-
Nobody wants to be your first customer in a segment. That's why people ask for references that are similar to their company.
-
Nobody wants to be your biggest customer either.
People are hesitant to make decisions. They’re afraid of choosing wrong.
So what can we do?
We need to make them more afraid of missing out than of making a mistake.
How do we do that? By creating a surround-sound experience for your brand and being everywhere. Make it look like everyone and their grandma is hopping on board. Suddenly, not buying from you feels like the bigger risk.
Make your brand so visible that your prospects start feeling the fear of missing out before they even realize they need you.
That’s when the magic happens. ✨
PS. Your product and your customers need to back up everything you say too.
As marketers we all know that sinking feeling when our prospects request a demo, but never actually book.
Yeah, I've been there too.
It's like the B2B version of getting stood up on a date — not that I'd know anything about that... ahem
We're all used to watching those leads slip away, feeling as helpless as a cat trying to catch a laser pointer.
But since joining RevenueHero, I don't worry about it.
Instead, here's what I do:
-
Set up Slack alerts for the sales team. We tag the sales rep to whom the prospect was routed and let them know. It's like giving them a bat signal, but for qualified leads.
-
Fire off an automated email from the rep that was assigned for this prospect with a magic link. This way, if the prospect responds, the sales rep gets it in their inbox and they can continue the conversation from there.
The magic link?
It's smarter than my coffee maker on Monday morning. It automatically matches prospects with the right rep's calendar. All they have to do is click and pick a time slot.
That's it! No forms, no drop offs.
I'm not saying it's foolproof. But it's helped us convert 90% of our demo requests into actual meetings.
We used to be sitting at 85%, btw.
Look, I'm no marketing guru. I'm just a regular Joe who's fumbled through enough failed strategies and tactics to stumble onto something that works. If you want to give it a shot, I'll drop the full how-to below.
Who knows? Maybe it'll work for you too. Or maybe you've got an even better trick up your sleeve - if so, I'm all ears!
