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Vincenzo Di Maria
Service designer & network catalyst at commonground srl
Professional Background
Vincenzo Di Maria is an accomplished service designer, trainer, and facilitator with a wealth of international experience. As a partner at commonground Srl, a prestigious service and experience design studio based in Bologna, Italy, he leads the way in crafting innovative, user-centered design solutions. His diverse experience spans across several prominent educational institutions and design studios, where he passionately focuses on service design and enhancing cross-channel experiences. He is committed to employing a holistic, playful, and people-centered approach to design that promotes community and collaboration.
In addition to his pivotal role at commonground, Vincenzo has also made significant contributions to education as a contract professor in Service Design at the esteemed Alma Mater Studiorum University of Bologna. His educational influence extends across Europe, where he collaborates with various institutions and leans on his extensive industry experience to shape the next generation of designers.
Moreover, Vincenzo holds the prestigious title of Fellow of the Royal Society for Arts, Manufactures and Commerce (FRSA), illustrating his commitment to advancing design practices and social innovation within various communities.
Education and Achievements
Vincenzo Di Maria completed his Master’s degree in Industrial Design at the University of the Arts London, where he studied at the renowned Central Saint Martins, College of Art & Design. His educational journey also includes a Bachelor’s degree in Industrial Design from ISIA Roma Design and a valuable Erasmus exchange program focused on 3D design at the University of Plymouth. He has continued to enhance his professional knowledge through a professional development course in Product Design at Domus Academy and by participating in the Social Innovation Safari 2012 at Kennisland/De Baak, which further solidified his expertise in social innovation.
Vincenzo co-founded commonground in London back in 2008, which was relaunched as an Italian design studio in 2016, focusing on building a network of socially-minded design professionals. The evolution of commonground Srl into a vital community dedicated to designing impactful user-centered experiences demonstrates Vincenzo's vision for how design can drive positive change.
His previous leadership roles include serving as the President of Architecta, the Italian Society for Information Architecture (2014-2016), and holding positions with a diverse range of organizations including Torke+cc, Radical Future, and Euclid Network. Through these various positions, he has contributed unrelentingly to legislative improvements and the promotion of service design across sectors.
Achievements
Vincenzo's career is decorated with numerous achievements that highlight his commitment to innovation and excellence in design. Some of his most notable contributions include:
- Co-founding commonground Srl, which transitioned into a collaborative community focused on social impact through design.
- Leading immersive learning experiences in service design in Sicily through initiatives like Service Design South, which showcase his commitment to hands-on, practical learning.
- His involvement in the design education sector as a visiting lecturer and academic coordinator at multiple institutions, including IED Madrid and various collaborative programs across Europe.
- His active participation in social innovation projects and as a service design trainer at renowned institutions such as POLI.design, where he nurtured aspiring designers and facilitated a greater understanding of service design principles.
- His role in conducting significant design research at the Design Against Crime Research Centre, which showcases his focus not only on aesthetics but also the practical implications of design in societal improvement.
Vincenzo Di Maria's impressive trajectory showcases a dedicated professional whose focus lies in bridging design and social impact. With his wealth of knowledge and experience, he truly embodies the role of an innovator and a thought leader in the service design sector. His ongoing commitment to training and facilitating learning experiences is poised to inspire the next wave of service designers to adopt a people-centered approach to their craft.
