Suggestions
Virginia Ritchie
Chief Marketing Officer, Tommy Hilfiger (Owned by PVH Corp. [NYSE: PVH])
Virginia Ritchie is the newly appointed Global Chief Marketing Officer (CMO) at Tommy Hilfiger, a role she assumed on September 1, 2023.12 With over 13 years of experience at PVH Corp, Tommy Hilfiger's parent company, Ritchie has developed a deep understanding of the brand's DNA and has been instrumental in its evolution.2
Career at Tommy Hilfiger
Ritchie's journey with Tommy Hilfiger began in 2011, and she has since held various leadership positions within the company1:
-
Global Consumer Engagement: Prior to her CMO role, Ritchie led the Global Consumer Engagement team, where she was responsible for bringing the brand's campaigns, activations, and products to life across all marketing and commercial touchpoints.2
-
Senior Marketing Leadership: She has worked in senior marketing roles across the Americas, EMEA, and APAC regions.2
-
Global Brand Operations: Ritchie spent two years leading Global Brand Operations, a cross-functional role that drove strategic planning and prioritization across Marketing, Merchandising, and Design.2
Expertise and Responsibilities
As the Global CMO, Ritchie brings over 15 years of experience in various aspects of global marketing, including:
- Strategy development
- Consumer engagement
- Full-funnel media and communications
- Developing culturally relevant talent partnerships and collaborations
- Campaign creative2
In her new role, Ritchie reports directly to Martijn Hagman, CEO of Tommy Hilfiger Global & PVH EMEA, and oversees all aspects of the Global Marketing Organization.23
Education and Previous Experience
Before joining PVH, Ritchie worked in public relations and business development:
- Public Relations and Business Development Associate at Temperley London
- Public Relations Manager at Marchesa1
She is also associated with the Ivey Business School at Western University.4
Virginia Ritchie's appointment as CMO is seen as a significant move in the fashion and branding world, with expectations that her leadership will help Tommy Hilfiger continue to be aspirational and relevant to consumers while leveraging the brand's global strengths.35
Highlights
What an amazing week at the #TommyHilfiger HQ - and, a career highlight for me! I had the honor and privilege to host conversations with legendary @F1 drivers Lewis Hamilton, George Russell, and F1 Academy driver Nerea Martí at our Amsterdam offices. It seems to be the only time that my husband, children, gym trainer, college roommate and parents all wanted the chance to come to work with me – and no surprise why. It speaks to the connective power of sports and the magnetism of our unmatched partnerships in #F1. In a true testament to the depth of our partnership, Nerea, George, Lewis’ & the MBF1 team took the time to meet with our global associates in the lead up to an important weekend at the Dutch Grand Prix. Nerea Martí’s dialogue on mental strength, allyship, and the critical role of sponsorship for women in motorsport resonated deeply with our global mission to drive inclusivity and empowerment. Lewis and George spoke candidly about finding meaning and positivity in both the highs and the lows of the journey and their leading roles in bringing style, entertainment and pop culture to their sport. Their humour and passion left us with endless energy to keep building TH as a brand that empowers and inspires. These experiences drive us forward. A big thank you to all the teams that make these collaborations a reality and bring them to life up close and personal for our people. Together, we're shaping a future where our brands lead in product excellence, elevated experiences, innovative engagement, and more. #TommyHilfiger
Our Fall 2024 Runway Show was titled "A New York Moment" – and it was a true reflection of the Classic American Cool style that defines this brand (and that this brand defined). On Friday evening, we marked our triumphant return to NYFW with a one-night-only Red, White & Blue tribute at Grand Central's transformed iconic Oyster Bar. The intimate all-front-row show took me back to my first shows at Tommy, long before our 2,000 person high-octane See Now, Buy Now sensations. Every detail (from the cashmere baseball caps to the custom pinstripe banquet cushions to the New Yorker comic-inspired artwork) resonated with Tommy's signature aspirational style. Together we created an atmosphere that reached its crescendo with a runway set-list by Questlove that took guests on an audio tour through the city's five boroughs and a goosebump-inducing surprise performance by the multi-Grammy winner Jon Batiste that left a smile on every face. I am incredibly proud and inspired by the amazing team and partners that brought "A New York Moment" to life - and then some! Here's to the legacy, the evolution, and the enduring connection to this very special brand. Cheers to the journey ahead! #TommyHilfiger #NYFW
