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Virginia Ritchie
Chief Marketing Officer, Tommy Hilfiger (Owned by PVH Corp. [NYSE: PVH])
Virginia Ritchie is a seasoned marketing and communications professional with a strong belief in the power of relevance and engagement in all aspects of her work. She values the impact of well-executed decisions on deepening awareness and driving desire, drawing from a career marked by successful momentum-building strategies.
Throughout her career, Virginia has focused on maintaining the reputation of brands, companies, and products by prioritizing honest and authentic communication tailored to diverse audiences, including internal stakeholders, consumers, non-profit organizations, industry partners, and business communities.
Thriving in a dynamic environment, Virginia leverages data-driven insights and a digital-first mindset to tailor messages for different stakeholders, ensuring measurable impact and resonance. She excels in juggling multiple messages, channels, and audiences effectively.
Virginia views experiential marketing programs as opportunities to build immersive brand experiences that instill a sense of purpose and wonder among consumers. She played a pivotal role in shaping the TOMMYNOW runway concept, a consumer-centric marketing platform that bridges online and offline interactions, setting industry standards.
As a leader, Virginia emphasizes the importance of cultivating diverse and talented teams, fostering trust, and providing necessary support for team success. She believes in empowering passionate individuals to achieve remarkable results and create a culture of excellence and collaboration.
Virginia Ritchie holds a diverse educational background with degrees in Honours Business Administration, Fashion Marketing & Merchandising, and Philosophy from respected institutions like Ivey Business School and Parsons School of Design.
In her professional journey, Virginia has held key roles at Tommy Hilfiger, including Chief Marketing Officer, Interim CMO, Vice President positions, focusing on global consumer engagement, brand communications, influencer marketing, experiences, corporate communications, and events. She has also worked with prestigious brands like Temperley London and Marchesa in public relations, business development, sales, and production.
Virginia's career is defined by a commitment to excellence, innovative marketing strategies, and fostering strong relationships across various sectors, making her a seasoned expert in strategic communications, brand management, experiential marketing, and team leadership.
