Suggestions
Vitaliy Verbitskiy
Marketing & Growth | PMM | @ Reforge
Vitaliy Verbitskiy is a Product Marketing Manager at Health Samurai, specifically working with the Aidbox FHIR® Platform. He is described as a seasoned growth practitioner with nearly a decade of experience in digital marketing, product management, and business development. His expertise spans various areas, enabling him to effectively contribute to product growth and market strategies.12
Verbitskiy has a strong background in hands-on roles, which enhances his ability to navigate the complexities of product marketing within the healthcare technology sector. His professional profile indicates a commitment to leveraging innovative solutions in the healthcare space, particularly through the use of FHIR standards.12
Highlights
Traditional videos are less effective to turn viewers into shoppers on your eCommerce store.
#ShoppableVideos offer a much more powerful way for shoppers to make instant purchasing decisions while watching the video. 🤝
According to Statista, US consumers who purchased after viewing such content had an average cart value of $45.21.
Here I break down 4 factors that make viewers fall in love with shoppable videos:
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Interactive experience Offering shoppers an interactive experience through a video that displays the product's features and benefits helps them gain insight into what they may be buying and makes them feel more connected to it.
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Convenience Due to increased mobility and limited time or patience, an easy purchasing process could be the difference between making and losing out on sales.
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Personalization Shopping videos that curate product recommendations based on individual preferences can significantly boost shopper engagement and drive purchase decisions.
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Social proof When people can see the real-world success stories behind a product, they're often more willing and confident when it comes time to make their purchase.
To maximize revenue, #eCommerce stores can capitalize on four key factors to increase AOV, encouraging higher engagement and conversions.
eCommerce is no longer just about clicking and buying. The shopping experience has evolved.
Brands and retailers can stand out by leveraging #ShoppableVideos through interactive product discovery. Better communicating products’ value inevitably drives increased sales growth.
Here are 5 pathways to go beyond your shopping experience with #VideoShopping
