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Vivian Zeldis

Strategy - Digital Marketing - Passion for retail

Vivian Zeldis is a strategy manager with extensive experience in digital marketing and merchandising in retail. She currently holds the position of Director, Retention - Mobile Messaging and Retention Analytics at SEPHORA, a role she has been in since April 2022.1

Zeldis has been with SEPHORA since February 2017, progressing through several roles:

  • Director, Retention - Mobile Messaging and Retention Analytics (April 2022 - Present)
  • Director, Media Investment Strategy (August 2019 - April 2022)
  • Senior Manager, Media Investment Strategy (July 2018 - August 2019)
  • Senior Strategy Manager, Community (February 2017 - July 2018)1

During her tenure at SEPHORA, Zeldis has achieved significant results, including:

  • Leading strategy for Sephora's Beauty Insider Community, the world's largest beauty-focused online community
  • Winning the 2018 L2 Genius Award as "Flash of Genius"
  • Designing and implementing a client acquisition program that delivered 600K+ members during launch month, exceeding the goal by 4x1

Prior to joining SEPHORA, Zeldis worked at:

  • The Boston Consulting Group (2015-2017)
  • Inditex (2010-2013)
  • Knight Frank (2009-2010)
  • Oxford Business Group (2006-2009)
  • RB (2005-2006)1

Zeldis holds an MBA from Duke University's Fuqua School of Business, where she was on the Dean's List and received a Forté Fellowship.1 She is currently based in Raleigh, North Carolina, United States.1

Related Questions

What are some of Vivian Zeldis's most notable achievements at SEPHORA?
How did Vivian Zeldis's role at The Boston Consulting Group prepare her for her position at SEPHORA?
What strategies did Vivian Zeldis implement for SEPHORA's Beauty Insider Community?
How did Vivian Zeldis's work at Inditex influence her career in retail marketing?
What was the impact of Vivian Zeldis's client acquisition program at SEPHORA?
Vivian Zeldis
Vivian Zeldis, photo 1
Vivian Zeldis, photo 2
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Location

Raleigh, North Carolina, United States