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Wahid Omer
Managing Director @ BeefJack Group of Companies (Hiring across Biz Dev, Social Media & Campaign Planning Teams)Programmatic, mobile, video, in-app Monetisation strategy Specialist
Professional Background
Wahid Omer is a seasoned expert in the media and advertising industry with a dynamic career that encompasses multiple verticals, including Mobile, Digital, Video-on-Demand (VOD), Software as a Service (SaaS), and TV/Broadcast. Over the years, Wahid has adeptly navigated these fast-evolving domains, either as a proactive hunter and gatherer in revenue generation, a player manager, or a standalone revenue generator. His passion for the advertising landscape is evident through his experience in managing key relationships with Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), advertising networks, and premium publishers in the last five years.
Wahid specializes in delivering both brand-centric and performance-driven advertising campaigns with a firm focus on achieving Key Performance Indicators (KPIs). His unique skill set is complemented by his ability to evangelize location-based advertising. He advocates for the high return on investment (ROI) and return on ad spend (ROAS) that mobile advertising can generate, consistently conducting educational sessions for brands and agencies about best practices.
Education and Achievements
Educationally, Wahid Omer pursued a Bachelor’s degree in History from the esteemed University of Bristol, graduating with a commendable 2:1 classification. This academic foundation has fortified his analytical skills and honed his critical thinking, which are indispensable in the fast-paced world of digital advertising and media.
In terms of professional achievements, Wahid has held several prominent roles in reputable organizations that reflect his versatility and commitment to excellence in advertising sales and strategy. Currently, he serves as the Group Managing Director at BeefJack, where he leverages his extensive experience to drive growth and innovation in the media landscape.
Before his tenure at BeefJack, Wahid contributed as Commercial Director (Consultant) at BeefJack, where he played a vital role in enhancing commercial strategies to align with client needs. His previous roles included Group Director of Commercial, Advertising, Brand & Agency Partnerships (Consultant) at TBD*, and Client Mobile Strategy Director UK - Europe at Addictive Mobility, showcasing his ability to adapt and thrive in various capacities.
Wahid also held the position of UK Sales Director/Country Head at Horyzon Media Division (SoLocal Group), where he spearheaded initiatives related to Programmatic Media Buying, Real-Time Bidding (RTB), and Programmatic Direct, further solidifying his expertise in innovative advertising solutions.
Notable Achievements
Wahid's extensive experience includes pivotal leadership roles that have significantly impacted business development and sales strategies in the advertising sector. He has served as Senior Agency Sales Manager at Vdopia, Inc., where he focused on expanding market presence in the competitive UK and European markets.
Earlier in his career, Wahid exhibited his sales prowess as the Advertising Sales Director and later as the Group Advertising Sales Director at Guestlist. His strategic approach to sales has allowed him to navigate the complexities of customer acquisition, retention, upselling, renewal, and win-back strategies effectively.
Before transitioning to the digital landscape, his experience ranged from running advertising sales teams at Zee Entertainment Enterprises Limited to supervising sales initiatives at Ink – We Are Travel Media, where he played a key role in shaping media and advertising sales strategies. Wahid's capabilities also extend to executing innovative sponsorship strategies that resonated with agencies and direct clients alike.
Throughout his career, Wahid has consistently championed the integration of innovative technologies and strategies, ensuring that his clients are equipped with optimal solutions to thrive in an ever-competitive advertising environment. His emphasis on continuous learning and adaptability to industry innovations serves as a testament to his commitment to excellence.
Conclusion
Wahid Omer exemplifies what it means to be a forward-thinking professional in the media and advertising landscape. His expertise spans diverse sectors and roles, making him an influential advocate for mobile and digital advertising solutions. His educational background, coupled with an impressive array of leadership positions, showcases his influence and potential in steering organizations toward remarkable growth and success in today’s digital-first world. With a proven ability to connect brands with innovative advertising strategies, Wahid's ongoing commitment to engaging clients and enhancing their advertising journeys reflects his exceptional skills and dedication to achieving impactful outcomes.
