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Will Beckett
Owner/founder of Hawksmoor
Will Beckett is a prominent figure in the restaurant industry, best known as the Co-Founder and CEO of Hawksmoor, a renowned steakhouse chain.12 He has been serving as the Chairman of Rockfish since October 2016.1
Beckett co-founded Hawksmoor with his childhood friend Huw Gott in 2006, growing it into a successful restaurant brand with locations across the UK, Ireland, and the US.2 The company has achieved a turnover of £100 million and employs 1,500 people.2
In addition to his roles at Hawksmoor and Rockfish, Beckett is involved in various philanthropic efforts:
- Founding Committee Member of A Good Dinner, an initiative to tackle food and water poverty1
- Member of the City Harvest Food Council3
- Founding trustee of A Good Dinner charity3
Beckett's leadership has led Hawksmoor to be recognized as one of the best companies to work for and among the most sustainable restaurant groups.3 The company is carbon neutral and a certified B Corporation.24
Educated at UCL with a Master of Arts in Modern History, Beckett's career in hospitality has been marked by a commitment to excellence, sustainability, and ethical business practices.12
Highlights
Recently Pete Wells and Marina O'Loughlin, two renowned critics on either side of the Pond, both wrote about retiring from the gig, about how the hospitality industry has changed, and about their own feelings towards restaurants. They both focus on one idea above all others in what makes a restaurant great (and what has been lost in many places) ... the human touch.
"I used to be the diner-out equivalent of Leonardo DiCaprio, dumping anywhere that wasn’t perkily youthful, a potential thrill-ride. But, as with long-term relationships, there are many less head-spinning benefits to familiarity … it’s incredibly comforting to go somewhere you know won’t disappoint. Where they seem genuinely pleased to see you." (O'Loughlin)
We all know restaurants have had to adapt. They've had to become quicker, encourage more social media, be more convenient - making things like booking and paying much easier and quicker. Customers expect it, and it's what world class service looks like now.
We've obviously worked hard on these things too, but what the former-critics bemoan is the loss of hospitality. Listen to Wells ...
"I thought of restaurants as one of the few places left where our experiences were completely human, [but there have been] a series of changes that have gradually and steadily stripped the human touch and the human voice out of restaurants."
No one answers the phone any more, hospitality is by-rote, everyone gets the same experience ... "The meal may be faster and cheaper, but it leaves us feeling a little empty. These places are built for one-night flings, not long-term relationships. They’re hookup restaurants." (Wells)
This year, alongside trying to get faster and more convenient, everyone at Hawksmoor has worked so hard on human touch and hospitality. We've invested in a reservations team to make sure every call is answered, done huge amount of training on hospitality, introduced a project called 'Journey to Regular', and tried to avoid the stripping-away of the human touch.
One of the tragedies of restaurants is that as they grow, or over time, it can be difficult to constantly rekindle the fire of human relationships as staff and guests come and go. One of the successes of Hawksmoor I'm most proud of is that we've worked so hard to buck that trend.
Brilliant hospitality is at the heart of what I think is the greatest joy of restaurants - being a regular, and the best restaurants (like Hawksmoor I hope!) make you feel like one whenever you go.
"Is it unreasonable to want regulars’ perks in a few always-brilliant places? To want someone to smile and say, “Your usual?” For once, I too wanna go where everybody knows my name." (O'Loughlin)
To read the original articles, you can read Pete Wells farewell column in the New York Times, and Marina O'Loughlin's guest column in the Financial Times in the links in the comments.
#Hawksmoor #Hospitality
Today I welcomed Baroness Charlotte Vere, the Treasury Lords Minister, to Hawksmoor alongside Omar Kayat and Denise Bartolo from Graphite Capital to talk about ESG and decarbonising and how business, the investment industry and government can do more to speed up the great work that is already being done in parts of the economy.
Hawksmoor and Graphite Capital were recognised for their Excellence in ESG at this year’s British Private Equity & Venture Capital Association (BVCA) Awards - thanks to them for helping arrange the meeting.
