Sign In

William Agush

Tech Positioning | Brand Expert | Naming | Free Office Hours

William Agush is a seasoned technology marketing executive and entrepreneur with over 30 years of experience in corporate technology marketing and consulting.1 He is the CEO and Founder of Shuttersong Incorporated, which now does business as Adsonica.14

Agush specializes in tech positioning, brand expertise, and naming.1 He founded Shuttersong in 2013, which combines digital images with sound to create richer media experiences.1 In 2020, he pivoted the company into Adsonica, focusing on banner ads with sound, which he saw as a potential $60 billion market opportunity.3

As the founder of Adsonica, Agush has developed and patented technology that combines image and non-image data into a single file for advertising and web development.4 This innovative approach allows advertisers to add sound to ordinary display ads, reportedly delivering 2-3 times the performance with minimal production time.1

Throughout his career, Agush has held various leadership positions, including:

  • Managing Director at William Agush & Company (1990-present)
  • VP of Corporate Marketing at Brilig (2009-2012)
  • Interim CMO at SmartBear Software (2011-2012)
  • VP of Marketing at Gomez, Inc. (2006-2009)

Agush is known for his creative approach to marketing, strong branding skills, and ability to translate high-level business goals into effective marketing strategies.2 He has also been involved in naming numerous technology companies and products, with a track record of successfully obtaining trademark registrations for the names he's developed.2

Highlights

Sep 28 · envisionwise.com
Adsonica Audio Display Ads Available On Envisionwise Platform
Adsonica Audio Display Ads Available On Envisionwise Platform
Jan 1 · clarity.fm
William Agush - Corporate or Product Positioning Strategy and ...

Related Questions

What inspired William Agush to create Shuttersong?
How does Shuttersong compare to other multimedia platforms?
What are some notable brands that have used Adsonica's technology?
How has William Agush's experience at Prime Computer influenced his work at Adsonica?
What challenges did William Agush face when launching Shuttersong?
William Agush
William Agush, photo 1
William Agush, photo 2
Add to my network

Location

Wellesley Hills, Massachusetts, United States