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William Harris

Top 35 Ecommerce Expert | Host of the Up Arrow Podcast | Helping ecommerce brands scale profitably

William Harris, known by his LinkedIn username @wmharris, is a prominent figure in the e-commerce and marketing industry. He is best recognized as the host of the Up Arrow Podcast, where he interviews successful entrepreneurs and industry leaders in e-commerce, venture capital, and B2B sectors. The podcast focuses on strategies for business growth and profitability.

Professional Background

  • Founder and CEO of Elumynt: William Harris is the founder and CEO of Elumynt, a performance-driven e-commerce marketing agency based in Stillwater, Minnesota. He has been leading the company since February 2013.3
  • Marketing Experience: Before founding Elumynt, Harris held various marketing roles, including VP of Marketing & Growth at Dollar Hobbyz and Marketing Manager at When I Work. During his tenure at Dollar Hobbyz, he significantly increased the company's online presence and sales through effective marketing strategies.3
  • Registered Nurse Background: Interestingly, Harris also has a background as a registered nurse, having worked in ICU settings at the University of Minnesota Medical Center, Fairview.3

Up Arrow Podcast

The Up Arrow Podcast features discussions on e-commerce strategies, AI integration, influencer marketing, and more. Harris is praised for his engaging hosting style and insightful questions, making the podcast a valuable resource for entrepreneurs and marketers.12

Recognition

William Harris is recognized as a Top 35 E-commerce Expert and is actively involved in helping e-commerce and SaaS businesses accelerate their revenue and user growth.2 His expertise spans e-commerce marketing strategies, AI applications, and business growth tactics.

Highlights

Aug 12 · twitter

“95% of visitors are anonymous. 97% don’t convert. And that’s $18 billion left on the table every year.” – Erik Christiansen

Erik Christiansen is the co-founder and CEO of @justunosocial, the platform trusted by thousands of DTC brands to capture more revenue from the traffic you’re already getting. Before founding Justuno, Erik was an ecommerce operator himself, growing his own store to over $20M in revenue.

In this episode of the @UpArrowPodcast by @Elumynt, Erik and I dig into:

✅ Justuno’s three-step revenue formula: capture, identify, convert ✅ Why cart abandonment is the largest source of lost revenue and strategies for mitigating it ✅ A beta testing case study that boosted SMS phone number submissions from 50% to 80% ✅ How on-site conversion optimization makes ad spend and campaigns more profitable ✅ Targeting return visitors to boost conversion rates ✅ Revenue-boosting strategies for e-commerce brands, including protecting your margin ✅ Vanity versus revenue metrics for lead capturing and SMS marketing ✅ How Erik would rebuild a $10 million e-commerce business (with a shoutout to @DrewSanocki)

Plus, as always, we get into a little of the personal stuff as we talk about Junior Mints, restoring barns, and teenagers mowing yards.

You can watch the video here: https://t.co/Ealf4x9Ba6

Also, a special thank you to the man, the myth, the legend… @DilyarAskar, for putting us in touch to make this episode happen.

“95% of visitors are anonymous. 97% don’t convert. And that’s $18 billion left on the table every ye
Jul 1 · twitter

So… I was reading “A Journey to the Center of the Earth” by Jules Verne tonight…

and I was absolutely GOBSMACKED to learn that he clearly used ChatGPT to write it… ya know… in 1864.

The em dashes were the first clue 🙄

And of course- the sentence fragments.

Oh yeah… and the slightly-too-dramatic pacing.

CLASSIC AI behavior.

Honestly, the man was practically chain-prompting from a cave with a goose quill.

I’ve been told (very confidently, by people who have never written anything worth reading) that em dashes are an OBVIOUS sign of AI-generated content.

So I guess Verne was just an early adopter. A 19th-century prompt bro.

Makes you wonder… maybe Shakespeare was using Gemini.

My problem is that I’ve spent YEARS trying to learn the rules of grammar on a paid @Grammarly plan only to have my writing now “classified” by wannabe writer bros as “clearly AI”.

#booktwt #AI #emdash

So… I was reading “A Journey to the Center of the Earth” by Jules Verne tonight…

and I was absolute
Dec 31 · podcasts.apple.com
Up Arrow Podcast
Up Arrow Podcast
Jan 1 · elumynt.com
Podcast - Elumynt
Podcast - Elumynt
William Harris on The Marketing Playbook Podcast with Mark ...

Related Questions

What inspired William Harris to start the Up Arrow Podcast?
How did William Harris transition from media and entertainment to podcast hosting?
What are some key takeaways from William Harris' interviews on the Up Arrow Podcast?
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What unique perspectives does William Harris bring to the Up Arrow Podcast?
William Harris
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Location

Greater Minneapolis-St. Paul Area