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William Swayne

Global Practice President - Media, dentsu

William Swayne is a seasoned media and advertising executive with a long career at Dentsu. He joined Dentsu in March 2000, initially managing Carat's global Adidas account.12 Throughout his career, he has held several significant leadership roles:

  • Managing Director of Carat Hong Kong
  • Managing Director of Carat USA
  • Global President of Carat
  • Global President of Client Solutions (2019)
  • Chief Client Officer
  • Currently serving as Global Practice President - Media135

Career Highlights

Swayne has worked with major global clients including P&G, Coca-Cola, Mastercard, and Diageo.3 In his current role, he is tasked with setting a vision for future-proofing Dentsu's media capability and helping clients grow, particularly through the agency's online media inventory platform, Amplifi.1

Recent Leadership Changes

As part of Dentsu's global restructuring in 2023, Swayne was appointed under Jean Lin's leadership to head the global media practice. His role is part of a broader strategy to create more integrated, client-centric solutions across the organization.5

Swayne's LinkedIn username is wswayne, and he describes himself as focused on "Redefining media and driving braver leadership".4

Highlights

Apr 29 · dentsu.com
Interview | Building a new Dentsu
Interview | Building a new Dentsu
Jan 1 · group.dentsu.com
Leadership of dentsu - Dentsu Group Inc.
Dentsu picks Swayne to run global media - The Media Leader
Oct 27 · campaignasia.com
Dentsu makes leadership changes, unveils global practice chiefs
Feb 25 · dentsu.com
Will Swayne | New Global President of Client Solutions - Dentsu
Jan 1 · dentsu.com
Will Swayne | Global Practice President - Media - Dentsu

Related Questions

What are William Swayne's key achievements at Dentsu?
How has William Swayne's leadership style impacted Dentsu's media operations?
What challenges has William Swayne faced in his role at Dentsu?
How does William Swayne plan to future-proof Dentsu's media capabilities?
What is the significance of William Swayne's appointment in Dentsu's global restructuring?
William Swayne
William Swayne, photo 1
William Swayne, photo 2
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Location

London, England, United Kingdom