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William Swayne

Global Practice President - Media, dentsu

William Swayne is a seasoned media and advertising executive with a long career at Dentsu. He joined Dentsu in March 2000, initially managing Carat's global Adidas account.12 Throughout his career, he has held several significant leadership roles:

  • Managing Director of Carat Hong Kong
  • Managing Director of Carat USA
  • Global President of Carat
  • Global President of Client Solutions (2019)
  • Chief Client Officer
  • Currently serving as Global Practice President - Media135

Career Highlights

Swayne has worked with major global clients including P&G, Coca-Cola, Mastercard, and Diageo.3 In his current role, he is tasked with setting a vision for future-proofing Dentsu's media capability and helping clients grow, particularly through the agency's online media inventory platform, Amplifi.1

Recent Leadership Changes

As part of Dentsu's global restructuring in 2023, Swayne was appointed under Jean Lin's leadership to head the global media practice. His role is part of a broader strategy to create more integrated, client-centric solutions across the organization.5

Swayne's LinkedIn username is wswayne, and he describes himself as focused on "Redefining media and driving braver leadership".4

Highlights

May 29 · linkedin

2024 has started at a faster pace than previously anticipated, and we predict advertising spend to keep momentum in the second half of the year. Here are my insights on our mid year report, looking at the key ad spend trends shaping 2024. #AdSpendMay2024

Nov 27 · linkedin

https://lnkd.in/ex7Q4NaC

We could not be more excited to have Hamish Kinniburgh join as CSO of our global media practice at dentsu. Smart, collaborative and future forward, a brilliant addition to the team. Welcome Hamish!

Related Questions

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How does William Swayne plan to future-proof Dentsu's media capabilities?
What is the significance of William Swayne's appointment in Dentsu's global restructuring?
William Swayne
William Swayne, photo 1
William Swayne, photo 2
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Location

London, England, United Kingdom