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Wolfgang Moritz

Director, Technology Solutions EMEA at Starbucks

Wolfgang Moritz is an experienced technology leader currently serving as Vice President, Starbucks Digital Solutions at Starbucks Coffee Company.1 He has a strong background in retail and enterprise technology, with a focus on digital transformation and cloud-first strategies.

Career at Starbucks

Moritz has held several key positions at Starbucks:

  • Vice President, Starbucks Digital Solutions (since July 2024)1
  • Vice President, Supply Chain & Finance Technology (November 2021 - June 2024)1
  • Director, Technology Solutions EMEA (September 2017 - April 2021)1
  • Director, Business Systems Development, Siren Retail (January 2017 - September 2017)1

During his tenure as Director of Technology Solutions EMEA, Moritz led retail and enterprise teams in London and Amsterdam. He developed cloud-first technology strategies for retail and digital platforms, implemented Oracle cloud Simphony POS across multiple European markets, and expanded omni-channel ordering capabilities.1

Notable Achievements

  • Led the implementation of new mobile applications to support Starbucks' digital strategy1
  • Spearheaded the technology team responsible for delivering retail, enterprise, and manufacturing systems for the Starbucks Reserve Roastery in Milan, Italy1
  • Managed complex Oracle R12 upgrades for North America and EMEA operations1

Previous Experience

Before joining Starbucks, Moritz held leadership positions at Farwest Steel Corporation, including:

  • Director of Corporate Development (2010-2014)
  • Supervisor of Business Applications (2007-2010)
  • Sr. Business Analyst (2004-2007)1

Education

Moritz holds a degree in Business Administration with a focus on Finance and Accounting from the University of Oregon, where he graduated from the Honors Business Program.1

Wolfgang Moritz is known for his expertise in building high-performing teams that drive innovation and deliver value across various industries, including retail, supply chain, logistics, manufacturing, and finance.

Related Questions

What are Wolfgang Moritz's key achievements at Starbucks?
How did Wolfgang Moritz contribute to Starbucks' digital strategy?
What projects did Wolfgang Moritz lead in London and Amsterdam?
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Wolfgang Moritz
Wolfgang Moritz, photo 1
Wolfgang Moritz, photo 2
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Location

London, United Kingdom