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Xavier Warburton

Founder at Sentz Hard Seltzer - Triple Award Winning Naturally Fruity Premium British Hard Seltzer

Xavier S. Warburton is the founder and CEO of SENTZ HARD SELTZER, a UK-based alcoholic beverage company.12 He launched the brand in 2019, initially under the name Sence, before rebranding it to Sentz.4 Warburton has been instrumental in developing and innovating the hard seltzer category in the UK market.

Under Warburton's leadership, Sentz has introduced several unique features to its product line:

  1. Added minerals: Sentz claims to be the first hard seltzer in the UK to include a blend of calcium, magnesium, and potassium.2
  2. Flavor innovation: The brand offers cocktail-inspired flavors such as Sweet Melon & Mint, Tangy Raspberry & Lime, and Spiced Orange & Ginger.4
  3. Market positioning: Sentz targets discerning drinkers looking for a low-calorie alcoholic beverage without compromising on taste or using artificial ingredients.4

Recently, as of December 15, 2023, Warburton announced that he has started a new position as Founder and Entrepreneur in Residence at The Pet Co. Group.3 This suggests that he may be expanding his entrepreneurial activities beyond the beverage industry.

Highlights

New drinks launches 19 February - The Morning Advertiser
New drinks launches 19 February - The Morning Advertiser
Feb 8 · just-drinks.com
Sentz overhauls UK hard seltzer range with added minerals
Sentz overhauls UK hard seltzer range with added minerals
Sence hard seltzer gets full overhaul and name change for 2021 ...

Related Questions

What inspired Xavier Warburton to start Sentz Hard Seltzer?
How did Xavier Warburton transition from Sentz to The Pet Co. Group?
What are the unique features of Sentz Hard Seltzer?
How has the market for hard seltzer evolved since Sentz's launch?
What other projects is Xavier Warburton involved in?
Xavier Warburton
Xavier Warburton, photo 1
Xavier Warburton, photo 2
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Location

London, England, United Kingdom