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Yelena Rachitsky

Executive Producer of Media, Metaverse @ Meta

Yelena Rachitsky is an experienced professional in the interactive and immersive media industry, currently serving as the Executive Producer of Media, Metaverse at Meta (formerly Facebook).2 With over 18 years of experience, she has been leading Metaverse Experiences at Reality Labs since November 2018, overseeing a team focused on innovation across Horizon Worlds, Live Events, Entertainment, and Video.2

Prior to her current role, Rachitsky held several notable positions:

  1. Executive Producer of Experiences at Oculus VR (2015-2018), where she:

    • Funded and oversaw 7 Emmy award-winning Virtual Reality projects
    • Oversaw 40+ virtual reality content launches
    • Played a key role in the evolution of VR narratives and interactive experiences2
  2. Programming at Sundance Institute's New Frontier section (2013-2016), where she:

    • Brought Oculus to Sundance New Frontier in 2015
    • Identified and programmed creators for Sundance's inaugural festival2
  3. Head of Programming and Curation at Future of StoryTelling (2014-2015)

  4. Manager of Documentary Films at Participant Media (2007-2011)

Rachitsky's career began in the film industry, particularly in documentaries, before transitioning into virtual reality and immersive media.1 She was instrumental in bringing VR technology to the Sundance Film Festival, recognizing its potential as a creative medium beyond gaming.1

Her educational background includes a Bachelor of Arts in Art History from the University of California, Los Angeles.2 Rachitsky is fluent in both English and Russian.2

Throughout her career, Rachitsky has been at the forefront of innovative storytelling and immersive experiences, contributing significantly to the development and recognition of VR as a powerful medium for creative expression and audience engagement.12

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Yelena Rachitsky
Yelena Rachitsky, photo 1
Yelena Rachitsky, photo 2
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Location

San Francisco, California, United States