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Yelitsa Jean-Charles

CEO & Founder of Healthy Roots Dolls

Yelitsa Jean-Charles is the CEO and Founder of Healthy Roots Dolls, a multicultural children's product company that she established in November 2014.2 She created the company with the mission to inspire girls to love their natural hair and promote diversity in toys.12

Jean-Charles graduated from the Rhode Island School of Design in 2016 with a Bachelor's Degree in Illustration and Visual Communications.2 During her junior year, she redesigned the fairy tale character Rapunzel as a brown girl with kinky hair, which sparked the idea for Healthy Roots Dolls.1

As an entrepreneur, Jean-Charles has achieved significant success:

  • Raised over $1.5 million in funding through grants, awards, pitch competitions, and investments24
  • Successfully ran a Kickstarter campaign that exceeded its initial goal, raising $50,0002
  • Named a Forbes 30 Under 30 Honoree in 20214
  • Won several competitions, including the Startup Stampede and New Voices Fund Pitch competition4

Jean-Charles is also a speaker and advocate for diversity and representation in children's products. She has given a TEDxTalk exploring issues of race, identity, and diversity.1 Her work with Healthy Roots Dolls aims to address the lack of diverse toys and representation in children's publishing that she experienced growing up.14

In addition to her work with Healthy Roots Dolls, Jean-Charles is known for her expertise in brand building, marketing, and social media strategies.3 She has successfully scaled her company from a class project to a brand with products on retail shelves.3

Highlights

Jul 9 · linkedin

At the end of the day, I’m just a weird girl that went to art school and had a great idea that she believed in 💖

Healthy Roots Dolls was that idea.

At the end of the day, I’m just a weird girl that went to art school and had a great idea that she b
Jul 4 · linkedin

When people told you there wasn’t a market for your product, but now Healthy Roots Dolls are sold in 1,600 Targets ✨

Related Questions

What inspired Yelitsa Jean-Charles to start Healthy Roots Dolls?
How did Yelitsa Jean-Charles' experience at RISD influence her career?
What challenges did Yelitsa face while launching Healthy Roots Dolls?
How has Yelitsa Jean-Charles' work impacted the toy industry?
What are some of the awards and recognitions Yelitsa Jean-Charles has received?
Yelitsa Jean-Charles
Yelitsa Jean-Charles, photo 1
Yelitsa Jean-Charles, photo 2
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Location

Detroit Metropolitan Area