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Yosi Sergant
Founder & Partner at TaskForce
Yosi Sergant is a prominent American publicist, activist, and the Owner and Chief Cultural Organizer at TaskForce, a creative agency focused on social change. With over 15 years of experience in community organizing, communications, marketing, and business development, Sergant has integrated art, music, and culture into his initiatives. He is best known for his role in the 2008 Obama presidential campaign, where he managed the iconic "Hope" poster created by artist Shepard Fairey, which became a symbol of the campaign and a globally recognized piece of art.12
Education and Early Career
Sergant graduated from UCLA in 1997 with a degree in World Arts and Cultures. His early career included working for former Israeli Prime Minister Yitzhak Rabin and filmmaker Larry Clark. Following the Obama campaign, he served in the White House Office of Public Engagement and was appointed Director of Communications for the National Endowment for the Arts (NEA) before transitioning to focus on his own projects.123
TaskForce
In 2010, Sergant founded TaskForce, which aims to build momentum for organizations addressing pressing global challenges. The agency collaborates with various clients, including the United Nations Foundation and Amnesty International, to promote social initiatives through creative strategies.123
Notable Projects
Sergant has produced several significant art exhibits and events that emphasize social justice themes. These include Manifest Hope, Manifest Equality, and Manifest Justice, each designed to engage communities in conversations around civil rights, racial equality, and other critical issues.123
Through his work at TaskForce, Yosi Sergant continues to influence cultural engagement and community activism by leveraging art and media to inspire change.
Highlights
new anthem

