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Yotam Hadar

Design & Direction (ex- Pentagram, Apple, Nike)

Yotam Hadar is a seasoned graphic designer with 15 years of experience, specializing in research-based, concept-driven, and type-led design projects.

His portfolio includes collaborations with renowned studios, agencies, and clients such as Nike, Apple, Pentagram, Sagmeister & Walsh, among others, covering branding, advertising, typographic systems, printed matter, packaging, and interactive projects.

Yotam follows a versatile design process combining a playful, intuitive approach with a research-driven method to deliver refined solutions.

His passion lies in design and typography encompassing practice, theory, history, craft, education, and technology, while maintaining a client-centered and professional approach.

His work has been featured in over 30 international publications and showcased worldwide, earning recognition from prestigious organizations like the Art Directors Club, Type Directors Club, and Brand New Awards.

As an esteemed design educator since 2009, Yotam has imparted his knowledge at esteemed institutions like Yale School of Art, Pratt Institute, Parsons School of Design, Rutgers University, RISD, SVA, and NYU.

Yotam Hadar holds a Master of Fine Arts (MFA) in Graphic Design from Yale University and a B.Des in Typo/Graphic Design from Bezalel Academy of Art and Design.

His professional journey includes roles such as Design & Direction at Self-employed, Freelance Design & Direction at Apple, Visiting Assistant Professor at Pratt Institute, Associate Partner at Pentagram, and Design Director at Maariv, among others.

Yotam Hadar
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Location

New York City Metropolitan Area