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Zach Overton
Director of US Marketing, Devices & Services; Head of US Go-to-Market at Google
Zach Overton is an accomplished marketing executive recently appointed to lead retail partner marketing for North America at Google. With a wealth of experience in brand strategy and consumer engagement, Zach has a storied history of success in the tech and e-commerce landscapes. His most notable previous role was as Vice President of Brand and Customer Experience at Samsung Electronics America, where he also served as the General Manager of Samsung 837—an innovative cultural destination known for its cutting-edge consumer technology experiences and highly engaging marketing initiatives. Under his leadership, Samsung 837 became a dynamic hub, showcasing the positive impact of Samsung’s ecosystem of products on everyday life through immersive programming and innovative partnerships.
Zach's leadership and visionary thinking have not gone unnoticed in the industry. He was recognized as a key figure in the Global Public Relations Industry by being named to the Holmes Report Innovator 25 List, an accolade celebrating the most impactful innovators in public relations. In 2018, he also received the Marketers That Matter Award, further affirming his influence and contributions to marketing and brand experience. Through his career, Zach has played pivotal roles in developing culturally relevant activations, driving marketing strategies, and establishing meaningful relationships between consumers and brands, consistently putting the consumer experience at the forefront of his initiatives.
Before his tenure at Samsung, Zach held the position of Chief Operating Officer at (RED), where he was instrumental in developing high-impact collaborations with various digital brands. His leadership helped conceive and execute the EAT (RED) SAVE LIVES campaign, a testament to his commitment not just to marketing but also to social impact. Zach's career also includes significant accomplishments as General Manager of Gilt City—where he launched their local experiences division, fostering strategic partnerships with top-tier entertainment names to deliver exceptional consumer experiences. His professional journey included various leadership roles, such as Vice President of Sales at Plum Benefits, Vice President of Marketing at Broadway.com, and Director of Operations at Theatre.com, showcasing his diverse expertise across marketing, operations, and brand management.
