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Zachary Cohn
Product Leader who fosters close relationships with customers to stay focused on building the right thing to solve their problems.
Professional Background
Zachary Cohn, commonly known as Zac, is a dynamic leader in product management and engineering, renowned for his strategic vision and ability to implement data-driven practices that enhance customer engagement. Most recently, Zac served as the Director of Product and Engineering at Spark Hire, a company that specializes in video interviewing solutions. In this role, he was instrumental in professionalizing the engineering team and established a solid product management practice, ensuring that the company continued to innovate while consistently meeting customer needs.
Before his tenure at Spark Hire, Zac held the position of Head of Product at DemandStar Corporation. His contributions during this time were pivotal – he successfully increased the ratio of paid to free registrations by an impressive 80%, while also boosting average cart values by 70% through a robust revamping of the registration system. Zac’s intuitive understanding of customer needs not only streamlined processes and reduced support tickets by 76% but also yielded significant financial savings for the organization. He was able to negotiate access to startup scholarship programs, achieving over $200,000 in cost savings and avoidance. His leadership led to the development of six major new products, allowing DemandStar to enhance its offerings and solidify its market position.
Zac’s professional journey also encompasses consulting for Starbucks, where he has played a key role in conceptualizing, researching, developing, piloting, and testing new programs and initiatives. His expertise spans across human-centered design, lean startup methodologies, customer development, liberating structures, and agile processes—demonstrating his versatility in applying these approaches to various projects to drive success.
In addition to his consulting experience, Zac has a rich history working within the federal government as a federal employee with 18F, a digital consultancy. While at 18F, he collaborated with several government agencies, including the Environmental Protection Agency (EPA), the Census Bureau, and the Health and Human Services Department, imparting valuable knowledge on agile product development and managing impactful projects. His leadership abilities were recognized here as he held both the Acting Director of the Strategy Chapter position and served as Chief of Staff to the Acting Director of Acquisitions.
Earlier in his career, Zac founded Wonful.co, where he consulted for startups, accelerators, and enterprise companies, imparting crucial knowledge about customer development, lean startup models, and pre-Agile methodologies. Furthermore, he founded and successfully developed Amazing Airfare, a travel deal SaaS startup that he eventually sold, showcasing his entrepreneurial spirit and ability to turn innovative ideas into successful business ventures.
Education and Achievements
Zac holds a Bachelor of Science degree in Computer Science Studies and Business Management from the prestigious Rochester Institute of Technology. This educational background has equipped him with both technical expertise and business acumen, enabling him to bridge the gap between product development and strategic management effectively. Throughout his career, Zac has demonstrated a commitment to continuous learning and application, participating in various initiatives that have allowed him to refine his skills, expand his knowledge, and make notable contributions to the organizations he has worked with.
In addition to his corporate roles, Zac has actively engaged in community and industry organizations. Notably, he was previously the Vice Chair on the Board of Directors for Parkour Visions and also served as the Public Interactions Director for the American Parkour Corporation. Zac has contributed to the entrepreneurship community as the Bootcamp Director and Program Manager at Startup Weekend, where he played a key role in mentoring and supporting aspiring entrepreneurs.
Zac's creative pursuits also extend into game design, as he has worked as a board game designer for Cephalofair Games on popular projects such as Gloomhaven and Frosthaven. His work in this domain reflects his innovative mindset and passion for bringing creative ideas to life.
Achievements
Zac's impressive career is highlighted by a series of notable achievements.
- Director of Product and Engineering at Spark Hire: Successfully professionalized the engineering team and established product management practices that aligned with company goals.
- Head of Product at DemandStar: Increased paid registrations by 80% and average cart value by 70%, streamlining processes resulting in a 76% reduction in support tickets.
- Consultation at Starbucks: Applied human-centered design methodologies to enhance product offerings, driving program effectiveness and customer satisfaction.
- Work with 18F: Provided guidance on agile product development to numerous federal agencies, enhancing their operational capabilities.
- Founder of Amazing Airfare: Launched, developed, and successfully exited a travel deal SaaS startup, showcasing entrepreneurial success.
- Community Engagement: Contributed to the startup ecosystem as Bootcamp Director at Startup Weekend and played significant roles in local community organizations promoting parkour.
