Sign In

Zara Wells

GTM Programs Leader || Data-Driven Culture and Change Management || Customer Success || xGoogle/ xLooker

Zara Wells is a results-driven senior leader in GTM programs, skilled in developing and implementing scalable go-to-market strategies globally.

With over 12 years of experience in customer success and sales, Zara has a proven track record of success.

An accomplished Change Management Practitioner, Zara is also a speaker and published thought leader in data culture and change management.

Zara's educational background includes a BA in English Literature from Brunel University London and a BSc in Speech Sciences from UCL, as well as studies at Farnborough Hill and Daneshill.

Zara has held key roles in several organizations, including Strategy & Operations Lead at Google, Head of Data Culture and Transformation at Google, Customer Success Manager at Looker, and Senior Enterprise Account Manager at Bronto Software.

Zara has also served as a Client Advocate at Pardot and as a Level II Swimming Instructor and Coach at Serco.

With a strong foundation in academia and a wealth of hands-on experience, Zara Wells brings a unique blend of skills and expertise to any organization she is a part of.

Highlights

Nov 10 · linkedin

OK, team! After a week of technical difficulties; caught up on the comments from my previous post and, what the people want.. the people get!!!

———

Here's my #dataculturetwitch this week....

  1. "It's obvious we are a data-culture... did you see the screens with data in the lobby?"

Why the twitch?...

So. many. twitches.

👉🏼 Right eye twitch:

  • Perhaps this is a preference thing on my part, but when companies say, "we are a data-culture", it makes it a static and absolute notion.

🌿 No culture is static or absolute.

What it means to 'have a data-driven culture' will evolve over time, and it will look different for each micro-climate (department/ geo etc.) within a single org., never mind from one org. to the next.

👈🏼 Left eye twitch:

  • Let me give you an anecdote... I have a BIG sign on my front door that says, in short, "Please do not knock - my dog will bark..."

People still knock. My dog barks. I get another grey hair.

There are likely a number of reasons why, e.g.;

  • They are in a rush and don't even notice the sign (irrelevant of how large the font is!)
  • The sign means nothing to them (think data literacy)
  • The information doesn't impact them and the job they have to do

Yes, screens showing visualisations can be a tool to 'immerse' employees - but if the data isn't actionable/ relevant/ interesting.. then your screens will only be valuable when they are repurposed for employees to watch the 6 Nations.

Thoughts?

#data #dataliteracy #dataculturetwitch #dataculture #organisationalchange #organisationalculture

Nov 4 · linkedin

Thinking of starting a weekly series; things I hear that make my eye twitch in relation to #dataculture .. perhaps I'll refer to them as my #dataculturetwitch

  1. "We have a great data-culture here... we invest in a data visualisation tool"

Why the twitch?...

At a minimum, just because you pay for a visualisation tool - that does not imply that your whole organisation has the required data literacy levels to utilise data/ apply critical thought to that data/ understand visualisations...

Thoughts?

#data #dataliteracy #dataculturetwitch #dataculture

Zara Wells
Add to my network

Location

London, England, United Kingdom