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Nick Zarb

Commercial growth and monetization strategy advisor | ex-Simon-Kucher & Partners | London/Mexico City

Nick Zarb is the founder of Zarb Strategy, a consulting firm that specializes in growth and monetization strategies for software, internet, and media companies.5 He has over 15 years of experience in strategy consulting, with the last 12 years focused on advising clients on pricing and revenue strategies.3

Prior to founding Zarb Strategy, Nick had a long tenure at Simon-Kucher & Partners, a global strategy and marketing consultancy. He joined Simon-Kucher in 2011, starting at their London office before transferring to San Francisco in 2016.1 During his time there, he was promoted to partner in 2020.2

Nick's expertise includes:

  • Pricing optimization
  • Monetization strategies
  • Revenue growth
  • Subscription business models

He has worked with a diverse range of clients, from startups to large enterprises, primarily in the software, internet, and media sectors.15

In February 2024, Nick announced his relocation to the UK after 13 years at Simon-Kucher & Partners, marking the beginning of his new chapter with Zarb Strategy.4

Nick holds a degree from the University of Oxford.3 He is known for his ability to tackle complex projects and his collaborative approach to consulting. During his time at Simon-Kucher, he was involved in various initiatives, including diversity and inclusion efforts and corporate social responsibility projects.1

Highlights

Winning Pricing Strategies During a Downturn - Octane
Winning Pricing Strategies During a Downturn - Octane
Jan 19 · simon-kucher.com
Celebrating a Milestone – Nick Zarb's 10 Year Anniversary at Simon ...
Dec 17 · consulting.us
Simon-Kucher makes six partner promotions in US - Consulting.us

Related Questions

What inspired Nick Zarb to start Zarb Strategy?
What are some of the key projects Nick Zarb has worked on at Simon-Kucher?
How did Nick Zarb's role evolve from London to San Francisco?
What are Nick Zarb's main responsibilities at Zarb Strategy?
How does Nick Zarb approach diversity and inclusion initiatives?
Nick Zarb
Nick Zarb, photo 1
Nick Zarb, photo 2
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Location

London, England, United Kingdom