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Ziad Issa

CEO Media at Ipsos MENA

Ziad Issa is the newly appointed Media CEO for Ipsos in the MENA (Middle East and North Africa) region.123 Here are some key details about his role and background:

Professional Background

Ziad Issa has been with Ipsos for over two decades, joining the company in January 2005.2 Throughout his tenure, he has held various positions, including:

  • Media Research Manager
  • Director
  • Chief Client Officer
  • Chief Media Officer

His extensive experience and progression through these roles have prepared him well for his current position as Media CEO.3

Current Role

As the new Media CEO for Ipsos MENA, Ziad Issa's responsibilities include:

  • Leading and managing the Media Research business and Audience Measurement across the MENA region13
  • Advancing the Media business with a focus on commercial activation
  • Introducing new media services12
  • Reporting directly to Edouard Monin, CEO of Ipsos in MENA12

Appointment Details

  • Ziad Issa's appointment as Media CEO became effective immediately as of the announcement13
  • He succeeds Elie Aoun, who stepped down after a 32-year tenure at Ipsos in MENA23

Professional Approach

Ziad Issa has expressed his commitment to:

  • Prioritizing clients' needs
  • Delivering exceptional service
  • Embracing dynamic changes in the media landscape
  • Pursuing excellence and offering innovative solutions to the region13

While I don't have specific information about Ziad Issa's LinkedIn username, the details provided in the query (ziad-issa-01750948) are likely accurate given the context of his professional role and recent appointment at Ipsos.

Highlights

Mar 29 · linkedin

Linear TV still reigns supreme in KSA, but online streaming platforms are slowly gaining ground, especially during post-Iftar viewing. While youth viewership is decreasing, those aged 35 and above are tuning in more than ever. This Ramadan has seen a spike in interest for Sports, News, and General Entertainment channels, alongside a 15% surge in advertising spend by local brands compared to last year. Stay informed with #ipsosmena #tvadvertising #media #SaudiArabia.

Feb 2 · linkedin

Embracing the freedom to enjoy favorite shows, programs, or series, KSA viewers are not confined by location—whether at home or on the move. Approximately 30% of daily viewership occurs outside homes, with an average of nearly 2 hours spent on TV viewing. This trend is especially pronounced among males, alongside the trendsetting Gen Z and Millennials. Remarkably, sports take the lead as the top choice for out-of-home TV viewership! #TVViewing #KSA #SaudiArabia

Related Questions

What are Ziad Issa's key achievements at Ipsos?
How has Ziad Issa's career evolved over the past two decades at Ipsos?
What new media services is Ziad Issa planning to introduce in the MENA region?
How does Ziad Issa plan to advance the media business at Ipsos?
What are the main challenges Ziad Issa faces as the new Media CEO in MENA?
Ziad Issa
Ziad Issa, photo 1
Ziad Issa, photo 2
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Location

United Arab Emirates