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Ziad Issa
CEO Media at Ipsos MENA
Ziad Issa is the newly appointed Media CEO for Ipsos in the MENA (Middle East and North Africa) region.123 Here are some key details about his role and background:
Professional Background
Ziad Issa has been with Ipsos for over two decades, joining the company in January 2005.2 Throughout his tenure, he has held various positions, including:
- Media Research Manager
- Director
- Chief Client Officer
- Chief Media Officer
His extensive experience and progression through these roles have prepared him well for his current position as Media CEO.3
Current Role
As the new Media CEO for Ipsos MENA, Ziad Issa's responsibilities include:
- Leading and managing the Media Research business and Audience Measurement across the MENA region13
- Advancing the Media business with a focus on commercial activation
- Introducing new media services12
- Reporting directly to Edouard Monin, CEO of Ipsos in MENA12
Appointment Details
- Ziad Issa's appointment as Media CEO became effective immediately as of the announcement13
- He succeeds Elie Aoun, who stepped down after a 32-year tenure at Ipsos in MENA23
Professional Approach
Ziad Issa has expressed his commitment to:
- Prioritizing clients' needs
- Delivering exceptional service
- Embracing dynamic changes in the media landscape
- Pursuing excellence and offering innovative solutions to the region13
While I don't have specific information about Ziad Issa's LinkedIn username, the details provided in the query (ziad-issa-01750948) are likely accurate given the context of his professional role and recent appointment at Ipsos.
Highlights
Linear TV still reigns supreme in KSA, but online streaming platforms are slowly gaining ground, especially during post-Iftar viewing. While youth viewership is decreasing, those aged 35 and above are tuning in more than ever. This Ramadan has seen a spike in interest for Sports, News, and General Entertainment channels, alongside a 15% surge in advertising spend by local brands compared to last year. Stay informed with #ipsosmena #tvadvertising #media #SaudiArabia.
Embracing the freedom to enjoy favorite shows, programs, or series, KSA viewers are not confined by location—whether at home or on the move. Approximately 30% of daily viewership occurs outside homes, with an average of nearly 2 hours spent on TV viewing. This trend is especially pronounced among males, alongside the trendsetting Gen Z and Millennials. Remarkably, sports take the lead as the top choice for out-of-home TV viewership! #TVViewing #KSA #SaudiArabia
