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Zoë Gibson
Digital Marketing Manager at Atlantic Media
Professional Background
Zoë Gibson is an innovative and entrepreneurial self-starter with a vibrant career in project management and audience marketing, showcasing her commitment to excellence and efficiency in all her professional endeavors. Currently serving as the Audience Marketing Manager for the Government Executive Media Group at Atlantic Media, Zoë has cultivated a robust skill set that encompasses business and revenue operations, digital and email marketing, event planning, and Salesforce administration. Her proactive approach and 'can-do' spirit allow her to thrive in dynamic environments, where she consistently seeks to solve problems and improve processes.
Prior to her role as Audience Marketing Manager, Zoë has held various significant positions at AtlanticLIVE, including Business Development Operations Associate and Audience Database Project Manager. In these roles, she has excelled in developing strategic marketing initiatives and optimizing business operations, making her an invaluable asset to her team and the company at large. Her foundational experiences in audience marketing and event management reflect her versatility and ability to adapt in fast-paced settings.
Throughout her career, Zoë has not only contributed to the success of her organization but also nurtured her professional growth by taking on a variety of roles including research assistant positions at both Atlantic Media and the Colby College Museum of Art, and serving as an intern in multiple organizations. Her breadth of experiences showcases her commitment to lifelong learning and her dedication to her field.
Education and Achievements
Zoë Gibson's academic achievements lay the groundwork for her successful career. She graduated Summa Cum Laude with a Bachelor of Arts in Urban Studies from Colby College, an honor that signifies her exceptional scholarly performance and dedication to her studies. Her time at Colby College was marked not only by academic excellence but also by her engagement in various extracurricular activities, which honed her leadership and collaborative skills.
In addition to her studies at Colby College, Zoë expanded her academic horizons by studying Urban Studies and Anthropology at the prestigious University of Amsterdam. This international experience enriched her understanding of urban development and cultural dynamics, providing her with a unique perspective that she applies in her work today.
Zoë's educational background is complemented by her early schooling at Choate Rosemary Hall, a renowned preparatory school known for fostering academic excellence and character development. The foundation she built during her formative years has undoubtedly shaped her into the competitive and compassionate professional she is today.
Achievements
Zoë's career is marked by a series of accomplishments that highlight her leadership and project management skills. As Audience Marketing Manager, she has successfully developed marketing strategies that drive audience engagement and boost brand visibility. Her expertise in digital marketing has allowed her to execute effective campaigns that resonate with targeted audiences, ultimately contributing to the growth of Atlantic Media.
In her previous roles, Zoë has served as the Business Development Operations Coordinator and the Audience Marketing and Event Management Fellow, where she was instrumental in enhancing operational workflows and executing key events that brought together industry leaders and stakeholders. Her knack for event planning is reflected in her ability to create memorable experiences that align with strategic objectives.
Zoë's commitment to community engagement and education is evident from her involvement as a Teachers' Assistant at Horizons National and her participation in the Maine NEW (National Education for Women) Leadership Institute. In all her endeavors, she has consistently demonstrated a passion for fostering collaboration and supporting others in achieving their goals, whether through hands-on volunteer work or through her professional roles.
Her diverse internships—ranging from working at the Newseum where she contributed to education and outreach initiatives to positions at Sloss Real Estate and the Waterville Main Street Organization—underscore her adaptability and eagerness to learn from various sectors. Furthermore, her involvement as a Farmer with Worldwide Opportunities on Organic Farms and as a Docent at the Colby College Museum of Art showcases her multifaceted interests and commitment to sustainability and the arts.
In sum, Zoë Gibson is a driven and resourceful professional whose experiences and achievements speak to her dedication to excellence in project management, marketing, and community engagement. As she continues to grow and evolve in her career, Zoë remains committed to solving challenges and improving processes for the benefit of her team, her organization, and the community at large.
Highlights
Thank you to the American Society for Biochemistry and Molecular Biology (ASBMB) for highlighting how Halo is helping to move science forward by bringing together worldwide experts like Dr. Novak (University of Minnesota) with companies like Oldcastle Infrastructure.
Their collaboration is focused on removing nitrogen from stormwater, with an initial patent application already filed.
"The project still has another year to run, but Novak is optimistic about the solution’s real-world potential. 'If it works in a cold climate, that means it’ll probably work even better in an Atlanta-type climate where Oldcastle operates,' she said."
https://lnkd.in/eXf-tFGB
In two conferences this month, I had a front-row seat to see a complex web of stakeholders—academics, corporates, startups, government, associations and accelerators—united to advance human health, sustainability and national security.
Here are a few takeaways: 🌎 1) We live in an era of tremendous challenge—and bubbling opportunity. I heard the daunting task of reaching 2050 net zero targets from both the corporate and federal government perspectives. Both acknowledged the sentiment: “The system must move together. It’s the only way we can do this in the time pressure we have.” David Turk (Deputy Secretary, DOE) stated, “My hope is this is an inflection point we all take advantage of… This is a phenomenal shared opportunity—this isn’t something the government will get done alone.” Despite the challenge, hope (and resources) spring eternal, largely thanks to the CHIPS and Science Act, the Bipartisan Infrastructure Law, and the Inflation Reduction Act. Vanessa Z Chan (Chief Commercialization Officer, DOE) made the call to action that this is our generation’s Space Race, Manhattan Project and Moore’s Law.
💡 2) Defining the problem is harder than designing the solution. Professor Jeffrey Grossman (MIT) shared the Einstein quote, “If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions.” This statement was echoed by NSF TIP Directorate Barry Johnson and startup founder Francesco Maria Benedetti. In order for the government to fund research more impactful for applied solutions and for startups to latch onto the pain points “they are going to focus all their time on solving,” we need cross-sector alignment and a fearless willingness (often missing) to acknowledge and share what these critical “problem spaces” are.
🤝 3) Despite the technical challenges, the solutions are not purely technical. Our society’s capacity to create revolutionary scientific discoveries is clear. However, there are additional factors required for the successful translation of any compelling science to real-world impact at scale: 1) “Market in the room”: Absent an understanding of product-market fit or customers’ behavior, research will never "take flight" outside the lab. 2) People (and the relationships between them): “Things happen because people are coordinated well, managed well, and valued,” said Benedetti. Both within organizations and across this stakeholder web, relationships are the catalyst for transformation.
Thank you to the hosts and speakers from AUTM, U.S. Department of Energy (DOE), USPTO, National Science Foundation (NSF), BASF, Greentown Labs, Massachusetts Institute of Technology, University of Massachusetts Amherst, Harvard University and many more for convening these gatherings and fostering transformational relationships!
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.