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Zoe Leavitt
Founder at GLASS, where drink brands build community | formerly AB InBev, Stanford, CB Insights
Zoe Leavitt is the founder and CEO of GLASS, an innovative Web3 platform designed for the alcohol industry. Here's a comprehensive overview of her background and achievements:
Professional Experience
Zoe Leavitt has over a decade of experience in innovation strategy.3 Before founding GLASS, she held several notable positions:
- Principal of Future of Socializing at ZX Ventures (2020-2022)
- Global Manager of Market Intelligence at AB InBev (2019-2020)5
- Previously worked at CB Insights4
Education
Leavitt is a Stanford University graduate.3
GLASS: Revolutionizing the Alcohol Industry
In 2022, Leavitt founded GLASS, which is:
- The first Web3 marketing and rewards platform for premium alcohol brands4
- Built on the NEAR blockchain2
- Designed to connect alcohol brands directly with consumers in a compliant manner1
Key Innovations
GLASS offers several groundbreaking features:
- Regulatory-compliant loyalty service for alcohol brands
- Blockchain-based reward system that doesn't require users to understand Web3 technology
- Partnerships with prominent brands like Lyons Wine, Talkhouse Encore, and Hotaling & Co's Fiero Tequila2
Recognition
Leavitt was named one of the 10 finalists in the 2023 Women in Web3 Changemakers List, recognizing her contributions to the Web3 space.1
Vision and Approach
Leavitt's approach to Web3 is characterized by:
- Focus on practical applications and user experience
- Emphasis on regulatory compliance in a heavily restricted industry
- Belief in the potential of Web3 to transform traditional industries1
Zoe Leavitt's work with GLASS represents a significant step in bridging the gap between traditional industries and Web3 technologies, showcasing the potential for innovation in unexpected sectors.
Highlights
ANNND with an incredible team effort, we're live!!
GLASS is here to help social brands connect to social occasions - to give alcohol brands new ways to build and engage fan communities, and to bring friends together around delicious drinks and exciting experiences.
We imagine a world with fewer ads and more friendships. Imagine a world where the hundreds of billions of dollars that alcohol brands spend annually on advertising could instead go toward supporting the people who are actually bringing friends together around drinks; a world with fewer Super Bowl ads and more Super Bowl watch parties; fewer billboards and more bar visits; less time on Instagram and more time at music festivals.
On GLASS, you can now join the communities of our brand launch partners:
- 🔥 Fiero Tequila, the spiciest infused tequila in the US
- 🍸 Junipero Gin, the original American craft gin
- 🎶 Talkhouse Encore, cocktails inspired by iconic music venue Stephen Talkhouse
- 🍷 Lyons Wine, premium Italian Lambrusco
to start earning brand tokens that will unlock exclusive experiences ranging from merchandise, to behind-the-scenes access, to VIP travel and music experiences. Earn by trying new drinks with your friends, sharing your opinions, and more.
New York residents can start earning their first rewards today. We'll be rolling out new content, new rewards, and new brands in the coming weeks, so stay tuned!
#startuplaunch #startup #community #web3
Loyalty programs haven't existed at scale in the alcohol industry - in web1, web2, OR web3.
This is why we're so excited to bring loyalty to your favorite alcohol brands for the first time, using blockchain to efficiently manage adherence to complex alcohol regulations. Get ready to unlock the full value of your drinks, no matter where or when you're enjoying them!
I'm looking forward to this terrific event with NEAR Foundation, SailGP, and Insomnia Labs at the gorgeous Edge & Node House of Web3 in SF. We'll be serving custom cocktails designed by Sam Rivers and offering a limited-edition NFT drop to attendees. Let me know if you're interested in joining!
Calvin Pak Josh Thompson Thanasi D. Jonathan Hack Harshit Tiwari #alcohol #loyalty #drinks #drinksbusiness #web3
