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Zoe Leavitt

Founder at GLASS, where drink brands build community | formerly AB InBev, Stanford, CB Insights

Zoe Leavitt is the founder and CEO of GLASS, an innovative Web3 platform designed for the alcohol industry. Here's a comprehensive overview of her background and achievements:

Professional Experience

Zoe Leavitt has over a decade of experience in innovation strategy.3 Before founding GLASS, she held several notable positions:

  • Principal of Future of Socializing at ZX Ventures (2020-2022)
  • Global Manager of Market Intelligence at AB InBev (2019-2020)5
  • Previously worked at CB Insights4

Education

Leavitt is a Stanford University graduate.3

GLASS: Revolutionizing the Alcohol Industry

In 2022, Leavitt founded GLASS, which is:

  • The first Web3 marketing and rewards platform for premium alcohol brands4
  • Built on the NEAR blockchain2
  • Designed to connect alcohol brands directly with consumers in a compliant manner1

Key Innovations

GLASS offers several groundbreaking features:

  • Regulatory-compliant loyalty service for alcohol brands
  • Blockchain-based reward system that doesn't require users to understand Web3 technology
  • Partnerships with prominent brands like Lyons Wine, Talkhouse Encore, and Hotaling & Co's Fiero Tequila2

Recognition

Leavitt was named one of the 10 finalists in the 2023 Women in Web3 Changemakers List, recognizing her contributions to the Web3 space.1

Vision and Approach

Leavitt's approach to Web3 is characterized by:

  • Focus on practical applications and user experience
  • Emphasis on regulatory compliance in a heavily restricted industry
  • Belief in the potential of Web3 to transform traditional industries1

Zoe Leavitt's work with GLASS represents a significant step in bridging the gap between traditional industries and Web3 technologies, showcasing the potential for innovation in unexpected sectors.

Related Questions

What inspired Zoe Leavitt to transition from the beverage industry to Web3?
How does GLASS ensure compliance with alcohol industry regulations?
What are some unique rewards that brands offer on GLASS?
How does GLASS compare to other loyalty programs in the alcohol industry?
What challenges has Zoe Leavitt faced in promoting GLASS to consumers?
Zoe Leavitt
Zoe Leavitt, photo 1
Zoe Leavitt, photo 2
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Location

New York, New York, United States

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