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Zoltan Szalas
VP Product & Growth | PLG | M&A | Strategy
Zoltan Szalas is a seasoned professional specializing in product development, growth strategies, and user journey optimization. He is currently the VP of Product & Growth at Appfire, where he supports over 200 products in transitioning to Product-Led Growth (PLG) at scale. Additionally, he serves as a Member and Angel Investor at BADideas.fund, advising and investing in early-stage companies since May 2022.1
Over his career, Zoltan has held prominent roles, including:
- Head of Product & Growth at Printify, where he scaled operations to serve over 20,000 customers.
- Leadership positions at IBM, focusing on growth and data-driven insights.
- Founder of Croissant, a shared workspace app that gained significant traction in the coworking industry.12
Zoltan's educational background includes certifications in advanced growth strategies from Reforge and a program in Applied Business Analytics from the MIT Sloan School of Management. He has also been recognized with awards such as the Brooklyn Innovation Award for Croissant and the TechCrunch Disrupt Hackathon Winner for Hungry Host.1
Based in New York, Zoltan remains active in mentoring startups and advising enterprises on growth strategies.12
Highlights
My team is the best.
We have been nominated for the Amplitude Pioneer Awards in 2 categories!
The amount of work and the level of depth we reached this year in regard to Product Data and PLG is unfathomable.
Thank you Amplitude for recognizing the team's hardwork!
(Elena Verna & Hila Qu 曲卉 would be proud 🙂 )
Congrats: Michael Kuhl Anastasia K. Claudia Canamas-Donnelly Jorge López-Sarry Álvarez Rachel Miner, CSPO Zach Phillips Tomasz Jaśkiewicz
50% of all business decisions end in failure 🪙
A comprehensive study (oldie but a goodie) has highlighted a stark reality in organizational decision-making. Key reasons for failure include:
1️⃣ Rushing to Judgment: Quick decisions can overlook critical factors. 2️⃣ Misuse of Resources: Inefficient use of what's available can derail projects. 3️⃣ Applying Failure-Prone Tactics: Traditional, non-collaborative approaches often lead to subpar outcomes.
When it comes to product development, this means one thing:
Engage your users. Incorporate their feedback early and continuously to significantly increase your chances of success.
Getting that product feedback loop in motion is SOOOOO important.
Surveys can be a powerful tool in this process to get velocity for user and customer feedback.
Arthur Timofeyev has engineered a survey creation assistant that helps product managers craft impactful surveys, drawing inspiration from authoritative texts like "Just Enough Research" and "Kale Versus Coffee."
In a landscape where 50% of decisions falter, ensure yours are built on the solid ground of user insight.
Check it out below 👇 || 📞 DM Me for the link if you wanna take it for a spin
