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Abi Noda

Co-Founder, CEO at DX, Developer Intelligence Platform

Abi Noda is a programmer and researcher with a focus on improving developer productivity, currently serving as the CEO of DX, an engineering intelligence platform.

Alongside DX, Abi manages the Engineering Enablement newsletter and podcast, sharing insights on developer productivity.

Abi's professional journey includes CTO roles at various companies and being the founder and CEO of Pull Panda, later acquired by GitHub.

He pursued his Computer Science studies at the University of Illinois Urbana-Champaign.

Highlights

Sep 12 · linkedin

Meta wanted to speed up code reviews without sacrificing quality. Here’s how they did it:

  1. They identified the problem using developer experience surveys, finding frustration with slow code reviews. The team targeted the slowest 25% of reviews (p75 Time in Review).

  2. Enter NudgeBot—an internal tool they developed that prompts reviewers to act on "stale" diffs untouched for 24 hours. It’s smart too, considering relationships and past interactions to decide who to nudge.

  3. The results? In a 28-day experiment with 31k developers, NudgeBot cut Time in Review by 6.8%, reduced diffs taking over 3 days to close by 11.89%, and improved time to first action by 9.9%. Importantly, there were no negative side effects, such as rushed reviews.

Meta’s systematic approach—using surveys to pinpoint issues, linking data to solutions, and rigorously testing—offers a solid blueprint for Developer Productivity teams:

Sep 10 · linkedin

So I recently overheard a leader say: “Developer experience kind of feels like, ‘Be nice to me. Don't make me uncomfortable.’”

Misfortunate to see some companies throw out the baby with the bathwater because they hear “developer experience” and misinterpret it to mean “pamper developers”.

Developer experience does have a positioning problem, though.

Abi Noda
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Location

Park City, Utah, United States