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Alex Kottoor

3x Founder | 3 Exits | The 'Startup GTM' Guy | Sharing startup lessons & insights for B2B founders

Alex Kottoor is a dedicated entrepreneur and dynamic business leader with over 20 years of experience in driving profitable revenue through sustainable customer relationships and business partnerships across various industries and market segments.

He holds a Bachelor's degree in International Marketing from the Eric Sprott School of Business at Carleton University.

Throughout his career, Alex has held key roles in renowned organizations, including Founder & CEO at Dena Growth, SVP for Global Sales at Qumu Corporation, and Co-founder, Chairman & CEO at SceneDoc, which was later acquired by Tyler Technologies.

His expertise spans diverse sectors such as Healthcare, Financial Services, Public Safety, and Government, where he has excelled in strategic roles like Chief Revenue Officer and VP of Strategy & Business Enablement, showcasing his versatility and leadership acumen.

With a strong focus on customer success, Alex is known for his proactive approach to business transformation, emphasizing the importance of ensuring customers' victories to achieve overall success.

Alex Kottoor's commitment to fostering innovation and driving growth in both startups and established organizations has solidified his reputation as a forward-thinking leader in the business world.

Highlights

Aug 14 · linkedin

Are your commission plans more complicated than a rubik's cube?

In 2024, it's more important than ever to keep them stupid simple.

With investor growth expectations remaining high, and the complexity in winning new business increasing, I see and hear of so many companies that have rolled out convoluted commission structures that leave their sales teams scratching their heads.

When I was a young hunter, the plans that were most effective, were the plans where I could immediately envision, in my head and almost to the red cent, the commission on a deal I was pursuing.

I could literally envision what my pipeline would net, on a fully converted basis.

That, still to this day, is the spirit I expect in commission plans.

The headline here: focus on creating clear, transparent plans that motivate our sales pros to knock it out of the park.

By keeping commission plans stupid simple, we can ensure that everyone understands how they're being compensated and what they need to do to earn more.

This doesn't mean we should ignore the nuances of different sales scenarios, but we should strive for simplicity and clarity....100% of the time.

Happy selling, ya’ll.

Aug 13 · linkedin

Dear founders, when you no-show for a scheduled call, or just as worse, bail on a call a minute before its start time, you are literally taking a torch to your brand.

I can tell you when you are doing it to me, you’re likely doing this to others.

It’s the way you’ve decided to roll.

And just like interest, this torching of your brand, compounds.

And when you’re in startup, your brand takes years to build, but moments to destroy.

If this is you, take this one to heart.

Happy Tuesday, ya’ll.

Alex Kottoor
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Location

Greater Toronto Area, Canada