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Alistair Schoonmaker

Co-Founder & Managing Director

Alistair Schoonmaker is the Co-Founder and Managing Director of Ultra Brand Studio, a creative agency he launched in 2020 during the COVID-19 lockdown.15 As the managing director, Schoonmaker's role involves overseeing various aspects of the business, including the company's culture, direction, talent management, and client relationships.1

Career Background

Before founding Ultra Brand Studio, Schoonmaker held executive positions at several top advertising agencies.5 His experience in the creative industry has been extensive, focusing on creating environments where clients, creatives, and businesses can produce their best and most effective work.4

Ultra Brand Studio

Ultra Brand Studio is a new creative shop that Schoonmaker co-founded with creative duo Will Battersby and Matt Bennett.1 The agency was born out of a desire to work with more agility and less constraint from the costly infrastructure and processes typically associated with large network agencies.1

Approach and Philosophy

Schoonmaker is known for his focus on:

  1. Speed in campaign delivery and innovative thinking
  2. Valuing experienced talent regardless of age or background
  3. Emphasizing hyper-authenticity in brand communication1

He believes in the importance of building a creative company where good ideas and people can thrive, working with like-minded brands, and applying the team's beliefs and sensibilities to shape Ultra's identity and output.1

Industry Recognition

Schoonmaker is recognized in the advertising and branding industry, having been featured in publications like Transform magazine and Creativebrief.34 He has also shared insights on Super Bowl advertisements, demonstrating his expertise in high-profile marketing campaigns.2

Related Questions

What inspired Alistair Schoonmaker to start Ultra Brand Studio?
How did Alistair Schoonmaker and his co-founders meet?
What are some of the biggest challenges Alistair Schoonmaker has faced at Ultra Brand Studio?
How has Ultra Brand Studio's work with Maserati impacted their business?
What makes Ultra Brand Studio different from other creative agencies?
Alistair Schoonmaker
Alistair Schoonmaker, photo 1
Alistair Schoonmaker, photo 2
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Experience

Co-Founder & Managing Director at Ultra Brand Studio (November 2019 - Present)
Executive Director, Head of Client Service at AKQA (June 2010 - June 2019), Global Account Supervisor at JWT (May 2008 - May 2010), Account Manager at TAXI (November 2006 - April 2008), Account Executive at Publicis (May 2004 - October 2006), Owner and Artist at Pike Place Pottery (May 2001 - May 2004)

Education

Bachelor of Business Administration (B.B.A.), Marketing from University of Colorado at Boulder (1997 - 2001)

Location

London, England, United Kingdom