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Amanda Natividad

VP of Marketing at SparkToro

Who is Amanda Natividad?

Amanda Natividad is the VP of Marketing at SparkToro, an audience research startup. She is known for coining the term "zero-click content" and being named one of the "Top 100 Marketing Influencers to Follow" in 2023.2

Career Highlights

  • VP of Marketing at SparkToro since July 20212
  • Previously held marketing leadership roles at Growth Machine, Liftopia, and Fitbit2
  • Worked as a tech journalist at Gigaom and paidContent.org2
  • Began her career as a test kitchen cook at the Los Angeles Times2

Personal Life

  • Lives in the suburbs of Los Angeles with her two kids1
  • Prioritizes building a life she doesn't want to escape from over traveling and Instagram-worthy photos1
  • Sends a monthly newsletter called "The Menu" to over 15,000 readers with marketing insights, recipes, and valuable content recommendations1

Social Media Presence

  • Active on LinkedIn under the username @amandanat, where she has over 15,000 followers2
  • Also maintains a presence on Threads under the handle @amandanat3

In summary, Amanda Natividad is an accomplished marketing executive, writer, and content creator who shares her expertise and experiences through various online channels. Her unique perspective and insights have earned her recognition as a top marketing influencer to follow.

Highlights

Apr 16 · twitter

Alright, alright... maybe I ought to come back to X because Patrick McKenzie livetweeted my keynote at MicroConf and I almost missed it — and I'm still fangirling.

Mar 23 · twitter

In case we’re still sharing our favorite tweets, this one’s mine. I think about it every single time I can’t do a tiny task. https://t.co/OoU0luIiXb

In case we’re still sharing our favorite tweets, this one’s mine. I think about it every single time
Some of us need to eat hidden veggies packaged in comfort foods - Los Angeles Times
Apparently some of us DO need hidden veggies cheerily packaged in comfort foods - Los Angeles Times
Apparently some of us DO need hidden veggies cheerily packaged in comfort foods - Los Angeles Times

Related Questions

What inspired Amanda Natividad to transition from tech journalism to marketing?
How did Amanda Natividad come up with the concept of Zero-Click Content?
What are some of Amanda Natividad's side projects?
How does Amanda Natividad balance her full-time job and family life?
What are some of Amanda Natividad's most popular LinkedIn posts?
Amanda Natividad
Amanda Natividad, photo 1
Amanda Natividad, photo 2
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Experience

VP of Marketing at SparkToro since July 2021
Head of Marketing at Growth Machine (June 2020 - May 2021), Head of Marketing at Liftopia, Inc. (December 2019 - June 2020), Marketing & Creative Consultant at Amanda Natividad, Inc. (February 2019 - December 2019), B2B Content Marketing Lead at Fitbit (December 2014 - February 2019)

Location

Los Angeles, California, United States