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Andrew Hahn
GTM - CRO - 1x IPO 🍾 - 3x Exits 🚪 - Advisor - Founder - AI 🤖 - Author ✍🏼
Andrew Hahn is an Advisor at Erudit, a company that specializes in People Analytics, leveraging technology for data-driven decision-making. He has over 18 years of experience in sales, marketing, and operations, having started his career in 2003 as a Senior Account Executive at LRN.15
In addition to his advisory role at Erudit, Hahn is noted for his expertise in revenue leadership, having held multiple C-level positions and contributing to several successful exits and an IPO during his career.3 His professional background includes significant involvement in startups and content marketing, indicating a strong focus on growth and strategic development.24
Highlights
Anyone connected to Tommy? Trying to sell into Callahan for years. Thx
🤔 How do you efficiently coach a growing AE team to ultimate outcomes? All AEs must be on the same page on "What Good Looks Like" so we can practice, coach, and win in alignment.
Below, is a list of fundamentals which are expected from each of our AEs at one of my companies I'm working with. I hope you find it helpful.
Special thanks to my International Pavilion CRO group for helping me build and validate this list: Sam Jacobs, Steve Brancale, Jonathan Tice, Aviv Canaani, Brian Marzo, Ciara Duffy, Matt Webb, & Mark Brooks
SFDC: 👉 Salesforce accuracy and routine maintenance 👉 Close dates based upon known facts & prospect needs (Compelling Event), not our gut feelings
Meeting Best Practices: 👋 Pre-Meeting: Emails to prospects to ensure alignment & success (Personalization and recap of what we know) 👋 Zoom Meeting Etiquette: Be on time, look professional, and treat all net new calls as gold 👋 A.C.E.: Begin calls with Appreciate, Confirm time, & End Goal
- Elicit feedback on their goals for a successful meeting 👋 New Sales Deck: Utilizing the deck for all mid to high intent prospects
- Research on company and branding of deck
- Use discovery learnings for alignment with Hone solutions 👋 Gap Selling: Commitment to Discovery:
- Current state, pain/impact, future state, and internal co-selling 👋 Post-Meeting: Send post-meeting emails to prospects with deliverables, next steps, & Mutual Action Planning 👋 Multi-threading: Understanding of the organization’s needs and alignment with internal advocates
AE Expectations: 🙌 Availability during work hours 🙌 General responsiveness 🙌 Subject Matter Expertise 🙌 Commitment to learning, growing, and asking for help 🙌 Positive attitude, feedback and team participation 🙌 No vacations the last two weeks of a quarter if you’re not hitting plan 🙌 Thoughtful coverage plans during vacations 🙌 Leveraging Marketing Assets as deliverables 🙌 “Mean what you say, say what you mean, & always follow through” 🙌 Embrace being wrong. Use it to grow! 🙌 Enlistment of managers, CEO, CS and others early on to drive deals 🙌 Asking for help early rather than when it may be too late 🙌 Embracing Company values
I hope there are a handful of valuable ideas above. Without alignment, how can we be efficient and excellent?!
