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Reassuringly expensive LinkedIn Coach. Bluvian.

Andy Foote is a LinkedIn coach and content strategist who has been active on the platform since 2008. He runs The Optima Blue Community, a paid cohort focused on LinkedIn education and networking.

Professional Background

Andy describes himself as a "reassuringly expensive" LinkedIn coach with several key professional characteristics:

  • Content Strategy: Focuses on helping individuals enhance their LinkedIn branding and content strategy
  • Community Building: Hosts live audio shows on LinkedIn and manages a community of 75 members in Optima Blue
  • Revenue Generation: Generates income primarily through LinkedIn, with 20-30% of clients coming from referrals
  • Expertise: Known for providing advanced LinkedIn advice, particularly for users who have been on the platform for about a year

Professional Philosophy

His approach to LinkedIn is experimental and strategic:

  • Views LinkedIn as a "laboratory" for learning and content creation
  • Emphasizes genuine effort over shortcuts
  • Pivoted to audio content in summer 2023 when the LinkedIn algorithm changed
  • Believes in building a professional network before you actually need it, embodying his motto: "Dig your well before you're thirsty"

Andy has been actively creating content about LinkedIn for years, including managing a website (Linkedinsights.com) that averages 50,000 monthly visits and hosting a podcast called Foote Notes.

Highlights

Sep 16 · linkedin

Guy Fawkes Day is on 5th Nov.

Brits celebrate a King surviving an assasination attempt by bomb, with bonfires and fireworks.

Don't you Remember, The Fifth of November, 'Twas Gunpowder Treason Day, I let off my gun, And made'em all run. And Stole all their Bonfire away. (1742).

Unrelated. Who do you think will win on Nov. 5th?

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Sep 14 · linkedin

Hello Friends.

Conundrum: A friend of yours is posting almost every day and you started off showing support by reacting and commenting. Then you just add reactions, commenting to all of his posts was exhausting and you have other s**t to do. But you’re thinking that the situation is skewed, because you’re posting infrequently, sometimes once or twice a month and your friend is posting like his life depends on it. You also notice that he is not supporting any of your posts. Which you rationalize as the algorithm not serving him your content in his feed, because it has decided there’s no two-way signal, just you showing support and nothing back. Nothing in return. But you know that he knows how to check your activity section.

Is this a situation you’ve experienced yourself? You wanna show support but you eventually decide that (for whatever reason) there’s no reciprocity? And f**k that.

A N D Y 💙

Related Questions

What inspired Andy Foote to create the Optima Blue community?
How has Andy Foote's use of LinkedIn audio content impacted his community?
What are the main benefits of joining the Optima Blue cohort?
How does Andy Foote measure the success of his LinkedIn strategies?
What challenges has Andy Foote faced in growing his LinkedIn presence?
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Location

Chicago, Illinois, United States