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Andy Sternberg
Digital Media & Audience Engagement Executive
Professional Background
Andy Sternberg is a highly accomplished digital media executive, serving as a leading expert in creative content strategy and online marketing for over 20 years. His extensive career has been marked by a dedication to amplifying brands and building communities through innovative digital solutions. Currently, Andy is the driving force behind the Social Media and Digital Marketing Strategy at Rotary International, where he expertly manages a global team across more than 30 channels. His leadership has not only bolstered the organization's digital presence but also fostered a greater connection with audiences worldwide.
In addition to his role at Rotary International, Andy is shaping the future of digital journalism by developing a course on Social Media and Content Curation for Northwestern University's Master's in Information Design & Strategy. His passion for technology and digital media as tools for communication and social change has led him to teach graduate-level courses at USC Annenberg School for Communication and Journalism, where he shares his wealth of knowledge with aspiring journalists.
Throughout his career, Andy has delivered tailored digital marketing and social media strategies across various sectors, including entertainment, technology, nonprofit, and consumer markets. He has collaborated with prominent organizations such as Waze, Google, The X Factor USA, Staples Center, and ZZ Top, leaving a lasting impact on their digital marketing initiatives and audience engagement strategies.
Education and Achievements
Andy’s educational background is rooted in a rich foundation of journalism and communication. He holds a Master's degree in Online Journalism from the prestigious University of Southern California, complementing his Bachelor's degree in English from the University of Iowa. This combination of expertise enables him to approach digital media with both creativity and analytical precision.
During his time as Director of Interactive for Live Earth and Control Room from 2008 to 2010, Andy oversaw groundbreaking digital marketing efforts that established a global network of websites and spearheaded enormous campaigns across various social media platforms. His visionary work played a critical role in positioning Live Earth as a leading name in social media engagement and audience outreach.
As a news editor at LAist.com from 2007 to 2009 and later as associate editor from 2010 to 2011, Andy wrote nearly 1,000 posts, demonstrating his capacity for effective storytelling and audience engagement. His insights contributed significantly to establishing LAist as LA's most-read city blog, solidifying its role as an essential source of local news and commentary.
In addition to his career accomplishments, Andy has made his mark as a thought leader in the digital marketing space. He has moderated and participated in panels at prestigious events such as SFMusic Tech, SXSW, Pollstar Live, Social Media Week, Web 2.0 Expo, Digital LA, Aspen Live, and made guest appearances on KTLA / Tribune News as a subject matter expert in social media. His contributions underscore his reputation as a knowledgeable and skilled leader in digital media.
Notable Achievements
- Leadership at Rotary International: Currently leading innovative social media and digital marketing strategies, managing operations across 30-plus channels.
- Educator: Developing a course on Social Media and Content Curation for Northwestern University's Master's in Information Design & Strategy, and having taught digital tools and social media strategy for graduate-level courses at USC.
- Digital Strategy Expert: Successfully crafted and implemented digital marketing strategies for renowned brands and leading organizations across diverse industries.
- Panel Moderator and Speaker: Active participation in speaking engagements and panels reflects his commitment to staying at the forefront of the ever-changing digital landscape.
- Storytelling Innovator: As a former LAist editor, Andy's extensive writing and editorial experience directly contributed to the establishment of today's influential digital journalism standards.
- Creative Content Strategist: Developed successful campaigns and strategies for high-profile events and projects such as Live Earth's digital presence, effectively using contemporary digital tools.
Andy Sternberg embodies passion and expertise in the digital media landscape. His commitment to leveraging technology and social media for consumer engagement and social impact sets him apart in the industry. Recognized for his innovative approach, Andy's contributions continue to foster strong connections between brands and their audiences while encouraging meaningful change within the community.
