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Anu Gupta

Director at Asia PR Werkz Pte Ltd

Anu Gupta is a prominent figure in the public relations industry, currently serving as a Director at APRW (Asia PR Werkz), a communications agency based in Singapore. She joined APRW in 2017 as one of the owner-directors, where she has been instrumental in spearheading the startup and technology practice.127

Background and Experience: Anu Gupta has a rich background in public relations, having founded Watermelon PR in 2003, which she successfully grew into a notable agency. Her extensive experience encompasses various sectors, particularly focusing on startups and technology.34 She is also recognized for her strategic insights, including recent discussions about APRW's expansion into Indonesia, highlighting the challenges and opportunities present in that market.5

Education and Affiliations: Anu Gupta holds a degree from Jesus & Mary College and is actively involved in the professional community, serving as a council member for the Singapore Chamber of Commerce in Indonesia.6

Her leadership at APRW reflects her commitment to innovation and excellence in public relations, making her a key player in the industry.

Highlights

Aug 29 · linkedin

After (many) years I finally attended an industy event focused on #publicrelations #communications, #PRAsiaSingapore2024 and it’s probably a first time for me that so many of us from APRW were attending an industry event together!😀

My biggest highlight was seeing my colleague and business partner Ginny-Ann Oh, Director, APRW on stage as a panellist championing what we do everyday (like having kopi, kaya toast kinds ya 😀)- The challenges of protecting a brand from the fakes! Well done Ginny-Ann Oh 👏🏻👏🏻

.. and mini moment of pride to see our logo up as the Silver Sponsor of this leading industry event! Well done team MARKETING-INTERACTIVE, Team Rezwana Manjur 🎉

Aug 26 · linkedin

Last week was an action-packed week for our team in Indonesia 🇮🇩

It was all about engaging the local media on overseas education opportunities for Indonesia’s growing talent and impact of #AI and the vast potential for the #hospitality and #tourism sector in Indonesia. A big thanks to the local media who turned up in full numbers and gave us fantastic coverage 😁

All this wrapped up with some fun moments when colleagues from Singapore travelled to Jakarta! 😍

NUS Business School RedDoorz APRW

Related Questions

What are Anu Gupta's key achievements at APRW?
How did Anu Gupta transition from Watermelon PR to APRW?
What strategies has Anu Gupta implemented for APRW's startup and technology practice?
What challenges has Anu Gupta faced in expanding APRW into Indonesia?
How does Anu Gupta's background in India influence her approach at APRW?
Anu Gupta
Anu Gupta, photo 1
Anu Gupta, photo 2
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Experience

Director at Asia PR Werkz Pte Ltd (September 2018 - Present)
Associate Director at Asia PR Werkz Pte Ltd (August 2017 - Present), Director at Watermelon PR (June 2005 - November 2010), Head-South at Hanmer & Partners (April 2001 - June 2005), PR Account Executi at The PRactice (April 2000 - February 2001)

Education

Bachelor’s Degree in Economics from Jesus & Mary College (1994 - 1997)

Location

Singapore