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Astraya Becerril
Coordinador de redes sociales en EGADE Business School del Tecnológico de Monterrey
Professional Background
Astraya Innue Rodríguez Becerril is a dynamic and innovative communications and marketing professional with extensive experience in digital media and social networking. Currently serving as the Coordinador de redes sociales (Social Media Coordinator) at EGADE Business School of Tecnológico de Monterrey, Astraya plays a pivotal role in enhancing the school's online presence, engaging with students and stakeholders alike through strategic digital communications. In this position, she adeptly manages social media content and campaigns, ensuring that the voice of the institution resonates throughout various digital platforms.
Before stepping into this significant role, Astraya honed her skills at Tecnológico de Monterrey as an Especialista en Medios Digitales (Digital Media Specialist). Her expertise in this role not only encompassed the crafting of engaging content but also the analysis of media strategies that drive brand awareness and community interaction. Additionally, Astraya began her career as a Community Manager at Clicker 360. Here, she developed a keen understanding of audience engagement, managing online communities, and creating targeted advertising campaigns that increased client acquisition and retention.
Education and Achievements
Astraya possesses a solid educational foundation that complements her professional experience in communication and digital media. She earned a Licenciatura (Bachelor's Degree) in Comunicación y medios digitales (Communication and Digital Media) with a specialization in Mercadotecnia interactiva (Interactive Marketing) from Tecnológico de Monterrey, one of the leading universities in Latin America. This advanced understanding of both media and marketing enables her to leverage digital space effectively, driving innovative strategies that resonate with contemporary audiences.
In addition to her primary education, Astraya pursued further specialization through a Diplomatura (Diploma) in Publicidad y medios (Advertising and Media) at the Centro de Estudios en Ciencias de la Comunicación, A.C. This program equipped her with additional knowledge and strategies in advertising, essential for crafting effective media campaigns. Furthermore, Astraya's academic journey took an enriching turn when she engaged in a Programa de intercambio (Exchange Program) at the Universidad Europea Miguel de Cervantes, which added an international perspective to her communication studies.
Notable Achievements
Throughout her career, Astraya has demonstrated her passion for effective communication and digital innovation. Under her direction as the Social Media Coordinator at EGADE Business School, she has successfully launched various campaigns that not only enhanced visibility but also fostered community involvement and connection among students and alumni. Her hands-on approach and creative mindset allow her to identify trends and engage followers with content that adds value to their educational journey.
Astraya's expertise in digital media has been instrumental in the development of comprehensive social media strategies tailored to the dynamic educational landscape. These initiatives have not only increased engagement rates but also positioned the institution as a thought leader in business education within the digital realm. Additionally, her proactive learning attitude and willingness to adapt to changing media landscapes exemplify her dedication to personal and professional growth, as well as her commitment to delivering excellent results.
Conclusion
As a forward-thinking professional in the realm of digital communication and marketing, Astraya Innue Rodríguez Becerril continues to inspire those around her with her creativity, strategic approach, and unwavering commitment to fostering meaningful connections through digital platforms. Her educational background and diverse professional experiences uniquely position her as an emerging leader in the fields of communication and marketing, with a particular emphasis on digital strategies and social media engagement. With her vision for the future of communication, Astraya remains a valuable asset to any organization seeking to enhance their digital presence and community engagement.
