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Becky Hobbs
Product Marketing SaaS Leader
Becky Hobbs is a seasoned product marketing leader and entrepreneur who co-founded OLarry, a company focused on revolutionizing tax advisory services through innovative technology.34 As the Co-Founder and COO of OLarry, Hobbs is working to bridge the gap between traditional tax practices and modern innovation.4
With over 15 years of experience in product marketing for SaaS companies, Hobbs has a strong background in scaling businesses from seed to Series C funding rounds.1 Her expertise lies in creating customer demand, unifying product and marketing strategies, and leading high-performing teams.1
Career Highlights
- Founder of OLarry: Hobbs co-founded OLarry in 2023, securing funding from Walkabout Ventures.45
- Previous Roles: Before OLarry, Hobbs held leadership positions at various companies, including:
- VP of Marketing & Product at Brace (2021-2023)
- VP of Marketing at Doma (2019-2021)
- Senior Director roles at Kustomer and Ghostery, Inc.1
Expertise
Hobbs specializes in:
- Defining marketing go-to-market strategies
- Messaging and positioning
- Brand identity development
- Pricing strategies
- Competitive intelligence
- Market research
- Demand generation1
Her LinkedIn profile (username: bexarama) showcases her extensive experience and professional network, with over 500 connections.12
Highlights
Some of you may have noticed that my job has changed. Yep, that’s right, after far too many years helping others launch and grow their businesses, I’m finally founding a company of my own, OLarry, with 2 other excellent co-founders! (Eric Rachmel & Corey Heldreth, CPA) With funding from Walkabout Ventures, Point72 Ventures, and other strategic angels.
What’s OLarry all about? Well, if you just filed your taxes, then you likely had to wade through reams of paperwork that made no sense to you at some point. OLarry is a new type of tax accountant. We provide the what and why behind every recommendation we make, giving you greater transparency and control over your taxes for today and wealth strategies aligned with your goals for tomorrow.
The CPA is where the knowledge is, and we’re not looking to change that; in fact, we’re putting them front and center, with our tax team instrumental in guiding our technologies' direction.
Why OLarry? TurboTax is great for simple tax needs. If you’re ultra-wealthy, you can toddle off to one of the big CPAs to help you out at tax time. But who helps all the people who fall in the middle? Those with RSUs, multiple properties, and investments, those looking to build wealth for their family? That’s where we come in. OLarry aims to support businesses and emerging wealth and high-net-worth individuals, providing them access to tax strategies previously only accessible to the ultra-wealthy.
How can you help?
- 1st - We are here to help you. If you’ve already filed this year's taxes, we can prepare you for next year. If you filed an extension this year, we can complete the filing for you.
- 2nd—We need kick-ass people on both the tax and technology sides. Any and all referrals are highly welcomed.
What’s with the name? You’ll have to read Eric’s article to find out about that.
