Sign In

Bob Moesta

Founder | President & CEO of the Re-Wired Group | Co-Founder Laser Ventures

Bob Moesta is a renowned entrepreneur and innovator celebrated for his pioneering work in Jobs-To-Be-Done (JTBD) theory, focusing on resolving customer struggles and creating successful products and services.

With a diverse educational background including studies at Harvard Business School, Stanford University, MIT, Boston University, and Michigan State University, Moesta brings a wealth of knowledge in strategy, marketing, product design, and engineering to his endeavors.

As the co-founder of the Re-Wired Group and in various leadership roles across multiple organizations, Bob Moesta's expertise centers on identifying customer 'jobs' and tailoring solutions to meet those needs, reshaping how businesses approach innovation and marketing.

His influence extends beyond his businesses, as a thought leader, Moesta has authored books, conducted workshops, and spoken at prestigious institutions, guiding others to embrace a customer-centric Jobs-To-Be-Done mindset.

While achieving significant success, Bob Moesta remains committed to driving innovation in product design and entrepreneurship, leaving a lasting impact on the industry with his dedication and insight.

Bob Moesta
Add to my network

Location

Grosse Pointe, Michigan, United States