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Cassie Moreno

RevPartners - GTM Creative Manager | Personal LinkedIn Brand Building for SaaS teams | Employee Generated Content | GTM Creator Community launching August 1!

Professional Background

Cassie Moreno is an innovative leader in the B2B SaaS industry, currently at the helm of Creator Enablement at RevPartners. In a rapidly evolving landscape where every member of a go-to-market (GTM) team is becoming a content creator, Cassie is dedicated to championing this transformative role. Her vision underscores the need for a dedicated strategy that empowers creators within organizations to harness their voices effectively, fueling both business growth and revenue generation.

At RevPartners, Cassie leads a talented team of over 70 professionals, equipping them with the tools and strategies necessary to produce authentic employee-generated content. This kind of content not only builds trust but actively engages clients and prospects, driving the company’s revenue engine without relying on costly advertising methods. Through her expertise, Cassie is redefining how SaaS companies approach marketing by promoting a culture of authenticity and creativity, allowing all members of the GTM team—from Business Development Representatives (BDRs) to Founders—to contribute meaningfully to brand narratives.

Additionally, as the founder of the GTM Creator Method™️, Cassie has developed a proven framework for businesses looking to leverage creator strategies to enhance their outreach and sales processes. Her method emphasizes organic engagement and sustainable growth, steering companies away from costly ad spends and enabling them to capitalize on their team’s collective talent. Cassie’s approachable and collaborative style invites interested individuals and teams to connect and explore the transformative potential of her methodology.

Education and Achievements

Cassie began her academic journey at Kennebunk High School, where she laid a solid foundation for her future studies. She pursued higher education at Northeastern University, earning a Bachelor of Arts (B.A.) in Communications with a focus on Theatre. This diverse educational background has equipped Cassie with exceptional communication skills, creativity, and an understanding of audience engagement—all crucial elements in her current role.

Throughout her career, Cassie has amassed a wealth of experience across various roles in marketing, business development, and communications. Before her current position, she served as the Go-To-Market Creative Manager at RevPartners, where she honed her skills in crafting compelling narratives and driving strategic marketing initiatives. Cassie also demonstrated her versatility at The Floating Hospital as a Marketing Manager, where she managed numerous campaigns aimed at elevating the organization's visibility and engagement.

Her previous experiences include roles in business development at Reachdesk, where she built valuable relationships and helped drive significant growth for the company. Furthermore, Cassie’s expertise in communications and marketing is evident from her work as the Director of Communications and Marketing for various political campaigns, demonstrating her ability to connect with diverse audiences and stakeholders through strategic messaging.

Achievements

Cassie's achievements in the B2B SaaS space are notable, particularly in her commitment to fostering a culture of creativity and authenticity. She has been instrumental in shaping the narrative around employee-generated content, showcasing how it can be a powerful tool for companies to connect with their audiences in a genuine manner. Her work encourages teams to see themselves not just as employees but as integral brand ambassadors capable of driving real engagement and results.

The GTM Creator Method™️ is perhaps one of her most significant contributions to the field, as it provides an actionable framework that organizations can adopt to enhance their go-to-market strategies. This method emphasizes authenticity and engagement without the excess costs typically associated with traditional marketing methods, empowering teams to capitalize on their strengths.

As a passionate advocate for B2B SaaS creators, Cassie is also actively engaged on platforms like LinkedIn, where she shares invaluable insights and strategies for individuals and organizations eager to adopt creator methodologies. She invites discussions on GTM Creator strategy and generously offers her Master Outline to those interested in transforming their marketing efforts.

Beyond her professional achievements, Cassie is known for her interests outside of work, including a deep appreciation for Broadway, which reflects her creative spirit, and a love for history and Maine, where her roots are firmly planted. Living in Hell’s Kitchen, New York, she embodies the excitement of city life while staying true to her coastal origins.

With a mix of professional acumen and personal passion, Cassie Moreno stands out as a thought leader in the B2B SaaS space, relentlessly pushing the boundaries of what it means to be a creator in today’s digital landscape.

Highlights

Jan 31 · linkedin

My honest, unfiltered thoughts about the fact that only 6% of BDR-generated leads convert to closed/won revenue 🤯👇

I mean...

Are we actually joking at this point

I just got off of a Zoom call with an AMAZING GTM leader

she (anonymously) shared that at her last organization, only 6% of BDR-generated leads became revenue

!!!!!!

I'm not trying to be antagonistic with this post. STG.

(She's a people-pleasing girlie!! 💁🏼‍♀️)

But it just feels like sales organizations are terrified to adapt and are relying on outdated methods to produce literal cold leads that don't become revenue

or, I mean, that do.... at a rate of 6%

when we could be willing to have a discussion about the better world we all want to do business in

I am NOT knocking BDRs

Being a BDR literally changed my life and if you know me you know I met a ton of my best friends for life while we were BDRs together

BDRs ARE THE MOST WONDERFUL HARDEST WORKING PEOPLE IN THE ORGS AND THEY ALL DESERVE A RAISE end rant.

And close rates suuuuuper differ by org and industry and leadership and omg so many factors

And it's not their fault that leadership isn't willing to contemplate alternative ways to bring in warm leads

But I also think it's worth looking ourselves in the mirror and asking ourselves...

At a close rate of 6%, is having BDRs solely rely on outdated methods of outreach without the freedom to be Creators really the best way? 🤔

PS...if you have a hunch like me that there must be a better way to generate warm leads...and build relationships... through content x community x GTM strategies...

Follow me and check out my GTM Creator Method™️ launch post for more 💜

and comment below no matter how this post makes you feel! Here for the discussion and the lessons and the friends 🫶

(and willing to say I sometimes totally miss the mark)

Jan 4 · linkedin

Want to know the secret of how brands like HubSpot, Slack, and Gong are CRUSHING the LinkedIn brand account game?

(Their numbers don’t lie).

One word: COMMUNITY

These three brands understand their communities and post entertaining content

They get the Marketer, the SDR, the Sales Leader, the AE.

They don’t use the company LinkedIn to scream into the void about their product updates or CEO speaking engagements.

They show up to entertain their community, to make their days a little brighter. That’s it.

In 2024, B2B SaaS buyers don’t want to read about your product feature on LinkedIn

(They dgaf, get me?)

To crush B2B LinkedIn in 2024 ➡️ brands need to be focused on infotainment

Half education, half entertainment

Kind of like a funny, personable nerd. Best of all worlds, right? 😇💁🏼‍♀️

Shoutout to Bryna Corcoran Reece Callaway Justin Pohl Lauren Sheppard Francis McCarthy Casey Smith for their 🔥🔥🔥 work managing brand socials

Keep it up!

[[ps I truly have never looked worse in a video cover photo so if someone knows how to set the cover on LinkedIn similar to TikTok/IG plz lmk….😅]]

Related Questions

How did Cassie Moreno develop her expertise in B2B SaaS marketing and creator enablement?
What inspired Cassie Moreno to found the GTM Creator Method™️ and how does it benefit businesses?
In what ways has Cassie Moreno's background in theatre influenced her approach to communications and marketing in the B2B sector?
What are some specific examples of successful strategies Cassie Moreno has implemented at RevPartners to enhance creator engagement?
How does Cassie Moreno envision the role of content creators evolving in B2B SaaS companies over the next few years?
Cassie Moreno
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Location

New York, New York, United States