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Charmaine Athaide
Business Advisor| Strategist
Charmaine Athaide is a seasoned business professional with over 20 years of experience as a business champion in for-profit and not-for-profit sectors. She has a strong track record of leading sales teams, pitching both B2B and B2C solutions, and driving revenue growth.
Charmaine's expertise includes engaging business owners in financial institutions and technology companies across regions to identify revenue opportunities, managing multi-million dollar sales pipelines for ambitious firms, mentoring high-performance sales teams in various locations, and developing go-to-market strategies for technology solution providers in Asia and the Middle East.
With a background in Microbiology from the University of Mumbai and Marketing Management from the Singapore Institute of Management, Charmaine has a solid educational foundation to complement her practical experience.
Notable roles in Charmaine's career include being the CEO and Founder of Pitch FinTech, where she channeled her entrepreneurial drive and business growth passion. She has also held leadership positions at organizations like STAC, Devexperts, USAM Group Inc., Regulation Asia, and The Asian Banker, showcasing her versatile skills and expertise in business development, sales, and marketing.
Charmaine's ability to design and execute integrated marketing campaigns for clients to optimize their return on investment, coupled with her strategic business acumen, positions her as a valuable asset in the business landscape.
Highlights
Attended Finance Magnates Pacific Summit in Sydney last week. A session that truly resonated "Understanding the APAC markets". Lots of very relevant points made by Donghui Li, Mario Singh, Sam Grecner and other friends in the industry which we at Devexperts align to. 1.Having a trusted face in the markets you operate who can truly engage with clients more than just having a product. Attached a picture of the team based in Australia and Singapore. 2. The importance of both Competence & Care in the way the team works with clients; our team comprises of senior and highly talented individuals with decades of experience in the industry 3. Need for a community element to trading-TradingView and the 3 integration options with DXtrade - Platform for FX, CFDs, spread bets, and crypto brokers provides just that. 4. Forward looking themes for 2025:
- The use of AI and virtual trading assistants, Devexa from Devexperts is just that and more.
- The need for Cool and Custom offerings to cater to the new gen traders, look no further. -The growing interest in crypto and digital assets DXtrade Crypto—Trading platform for crypto brokers
Brett Hoffman Shane Syed Anthony Mervin
Inviting senior B2B marketing leaders and influencers in financial services and the tech sector to come over to the Regulation Asia office on Sept 20th, Friday and spend the afternoon with the Fintech B2B Marketing Community Agenda: https://lnkd.in/g-SRAVUW Do register your interest to attend since we have limited seating capacity.
