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Chris Higgins
GTM and B2B marketing consultant | Fractional CMO | Australian in India :-)
Professional Background
Chris Higgins is a distinguished marketing leader with over 18 years of dedicated experience in the field. His career is marked by specialization in crafting and executing global marketing strategies within the B2B SaaS domain. A true visionary in the industry, Chris has successfully built and led high-performing teams from the ground up, demonstrating an exceptional aptitude for driving demand and lead generation through multiple channels. His comprehensive understanding of marketing budgets has allowed him to manage significant resources effectively while ensuring optimal return on investment (ROI).
Chris’s expertise spans a wide array of crucial aspects of marketing, including go-to-market (GTM) strategy, demand generation, product positioning and messaging, as well as regional and field strategies. He has consistently employed performance optimization techniques that have enhanced brand building and SEO initiatives, thus boosting content marketing and event management outcomes. A strong advocate for data-driven decision-making, Chris makes it a point to measure, analyze, and refine strategies regularly, which maximizes effectiveness and influences the overall success of the campaigns he oversees.
Throughout his career, Chris has held extensive leadership roles that have allowed him to cultivate strong collaborative relationships across various departments, including sales, product, and executive teams. This collaborative approach has enabled him to ensure aligned objectives and seamless execution in all marketing endeavors. His international experience has further contributed to his understanding of global markets, having worked not only in Australia but also in India, the US, and the UK. Currently, Chris resides in Mumbai, where he continues to make impactful contributions to the marketing landscape.
Education and Achievements
Chris Higgins holds a well-rounded educational background that underscores his expertise in marketing. He studied B.Business with a focus on Marketing Management at the University of Technology Sydney, which laid the foundational knowledge critical for his future endeavors in marketing leadership. Furthermore, Chris pursued an MFA in Advertising and Digital Marketing at the JNAFAU, further enriching his understanding of modern marketing practices and digital trends.
His professional journey is marked by an impressive roster of roles within various prestigious organizations. Chris formerly served as the GTM Advisor for B2B SaaS at GTM Velocity, where he provided strategic insights aimed at optimizing go-to-market initiatives for tech-driven businesses. Following that, he held the position of Vice President & Head of Growth Marketing at CleverTap, where he adeptly integrated innovative growth strategies that significantly enhanced the company's market position. More recently, Chris was the Senior Vice President of Marketing at Netcore Cloud, where he played a pivotal role in expanding the brand’s reach and influence in the cloud marketing solutions sector.
Chris also showcased his analytical prowess while acting as the Chief Analytics Officer and Business Head at IDEATELABS, where he utilized data analytics to shape marketing strategies that drove business growth and customer engagement. Previously, he was the President of Marketing at Annapurna College of Film and Media, where his efforts in communication and brand strategy established a robust marketing presence for the institution. His career also includes impactful positions such as Head of Business Development at SpaceandPeople India P/L and DGM of both Entertainment & Live Events and Sales & Marketing at International Recreation Parks Pvt Ltd. As a Senior Manager for Affiliations and Admissions at Whistling Woods International, Chris deepen his expertise in forging partnerships and managing admission strategies. Beyond these operational roles, he demonstrated leadership skills as the VP of External Relations with AIESEC - UTS, contributing positively to the organizational climate and fostering international relations.
Notable Achievements
Chris Higgins has accomplished numerous achievements in his career, reflecting his versatile skill set and dedication to excellence in marketing. He successfully drove significant improvements in demand generation and lead generation through innovative multi-channel strategies, which not only advanced the market share of the companies he worked with but also improved customer engagement levels.
His tenure at CleverTap stands out as a critical period for him, where he was instrumental in refining the company’s growth marketing strategies, ultimately enhancing its visibility and competitive edge in the B2B market. Chris’s strategic insights and understanding of digital marketing tools have positioned him as a go-to advisor for many organizations looking to bolster their marketing efforts.
Known for his analytical mindset, Chris has often leveraged
Highlights
Here’s my three-step interview process that can significantly improve your hiring outcomes. 🎯
Most startups, and even many larger companies, have a terrible interview process. The recruiter schedules a few interviewers, and each asks different, random questions. Often, there’s no detailed feedback—just a verbal "yeah, good" or "not that good." 😬
As interviews move to more senior people, they often don’t prepare and say, "I'm sure the technical points have been covered by someone else; I'm just looking at culture," leading to vague discussions about commitment. 🗣️
Step 1: Identify Critical Skills/Experience 🔍
Map out the critical skills and experience required for the job. Do they need to manage projects, code in a certain language, be proficient with software, navigate office politics, or travel frequently to different countries? Be honest about what will truly drive success in this role.
Step 2: Create Behavioral Interview Questions 📝
Develop interview questions that explore each of these critical skills or experience areas. Use behavioral interviewing techniques: 🔸 Ask about real, previous behaviors—not hypotheticals. "Tell me about a time when you..." 🔸 This allows the interviewer to drill down into the details: "Tell me more about X," "Who else was involved in Y?" "How were decisions made about Z?" 🔸 Ensure all candidates are assessed against the same set of questions, allowing for a fair comparison.
For example: Good question: Tell me about a project for a new feature that you were responsible for, that was running significantly behind schedule, and the actions that you took? Useless question: What would you do if you were managing a project and it was running behind schedule?
Step 3: Collect Structured Feedback 📝
Each interviewer should provide written feedback referencing the set of questions and how the candidate answered them.
Ideally, schedule a debrief call with all interviewers—this doesn’t replace the requirement for written feedback.
Benefits: 🔹 All interviewers assess candidates based on the most relevant aspects of their experience. 🔹 Candidates are impressed by high-quality interviews, helping them understand the role’s expectations.
When do you let go of an account? 🤔 When 3 different people in the Decision Making Unit say no to you. 🚫🚫🚫
Not when: 🔹 One person tells you 'it's not a priority right now' or 'we don't have the budget this year.' 🕒💸 🔹 The other contacts aren't taking your calls. 📞❌ 🔹 You triggered an email sequence, and no one clicked on any of the mails. 📧🚫
Remember: 🔹 All your competitors are probably having the same experience with the account today (being ignored). 🤷♂️ 🔹 The account is probably going to buy from one of you eventually. 🛒
If multiple people at the account tell you that it isn't going to happen, then ok, keep the account aside and work on the next one.
But don't give up early. 💪
🔹 Keep building relationships with the account. 🤝 🔹 Keep looking for ways to add value. 🌟 🔹 And ask the marketing ABM team to help! 🆘
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.