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Heidi Joy Tretheway
Fractional CMO | B2B SaaS & Professional Services
Heidi Joy Tretheway is a seasoned marketing professional currently serving as a Fractional Chief Marketing Officer (CMO) at Dear CMO, specializing in B2B technology and professional services. With over 20 years of experience, she has a strong focus on building high-growth brands and high-performance teams, particularly within the Software as a Service (SaaS) sector. Her expertise encompasses marketing strategy, content creation, and brand development, with a notable track record of leading global rebranding initiatives and executing successful marketing campaigns.134
Professional Background
- Current Role: Fractional CMO at Dear CMO
- Specialization: B2B SaaS and professional services
- Experience: Over 20 years in marketing, leading various disciplines across the acquisition lifecycle
- Notable Achievements:
Philosophy and Approach
Heidi emphasizes the importance of storytelling in marketing, believing that "one good story beats a thousand stats." She advocates for a strategic yet flexible approach to marketing, encouraging her teams to take action and learn from mistakes. Her operating principles include trusting team judgment, maintaining calmness in problem-solving, and recognizing that accomplishment drives power and flexibility in a business context.34
Personal Insights
Heidi is known for her energetic style and passion for startups, often describing herself as a "firestarter" who thrives on creating new categories and innovative go-to-market strategies. Her enthusiasm for building from scratch rather than merely optimizing existing systems reflects her commitment to fostering growth and innovation in the companies she collaborates with.123
For more information about her work and insights, you can find her on LinkedIn under the username heiditretheway.
Highlights
I finally get to share the top secret project I’ve been working on for five months … I’m narrating a new true crime podcast 🎧 series for Wondery. It follows the twists and turns of a murder investigation: An author once wrote, “How to Murder Your Husband,” and years later, she was arrested for exactly that. And I actually knew the killer. 😱 Here’s a link to listen, my TV interview, some backstory, and photos to go with the podcast. And it is currently #3 on Apple Podcasts!
ISO: A great new teammate 😇 For: Clear copy about #devops tech + a zesty sprinkle of wit 😉 Us: Kind, creative, fast-growing, low ego, remote-friendly 🌱
If you know someone who might be a good fit, please introduce us. 😍
#hiring #techhiring #marketingjobs #copywriters
