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Daina Burnes
CEO at Bold Metrics - Apparel fit & sizing AI solutions
Daina Burnes is the Founder and CEO of Bold Metrics, Inc (BMI), a San Francisco-based enterprise SaaS technology company specializing in AI solutions for apparel brands and retailers to leverage body data for reducing returns and enhancing sustainability.
She is a Gold Stevie Award winner for Female Entrepreneur in Business Products and possesses over a decade of experience in growing technology firms that focus on data processing.
With a background in Engineering and Data Science, Daina has co-founded companies like Bold Metrics, Fashion Metric, and Appraiso, and has led research initiatives in Biophysics and Optical imaging at prestigious institutions such as MIT and UCLA.
Her educational background includes a Master of Science (M.Sc.) and a PhD (ABD) in Molecular Medicine from UCLA, as well as a Bachelor of Science (B.Sc.) in Biological Engineering from the University of Guelph.
Daina Burnes is also an accomplished author with publications in renowned research journals like PLoS One, Nature Protocols, and Investigative Ophthalmology & Visual Science, and holds patents in the field of Optics and Computer Vision.
Highlights
When it comes to apparel technical design, we often see the use of general population studies to assess fit coverage, and of course fit model data to study the nuances of fit within certain sizes.
What about driving decisions based on your actual customers - the ones who loved the product and kept it, while understanding “why” someone returned an item due to fit?
We’ve built AI-driven digital twin technology with this goal in mind, so our clients can gain access to over 50 unique body measurements of their shoppers to understand their body shape and size. When analyzing this data across purchase and returns history, you can gain a deep understanding of your customers fit preferences and why items are being returned due to fit.
In my view, a key part of the equation in solving the very complex returns problem is in the product design process, and the underlying data driving technical design parameters. We’ve been working tirelessly at Bold Metrics Inc. to turn this into a reality for the industry as we work on multiple components of the returns equation. We have built this capability so that today your product and technical design teams can utilize your customer body data to make adjustments to grading scales, dial in size charts, and most importantly, design based on real customer body data.
This is all to say, if you feel like there is something missing in the ongoing challenge to solve sizing, you’re definitely not alone. We’re helping brands around the world build their customer digital twin libraries to gain a better understanding of their shoppers, and to realize a vision of enabling customer-centric design using real customer body data.
I’m excited and humbled to be contributing to the future of how AI applications impact retail. Huge props to our amazing team in hitting these tremendous milestones with our clients. I love to geek out on these topics, so please reach out to me if you want to dig in more 💪 ✨
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
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Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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