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Danica Allen

Advanced Brand & CX Data Science Consulting

Dr. Danica R. Allen is an accomplished professional with a Ph.D. specializing in marketing sciences and psychometrics. She has held key leadership positions at prominent companies like GfK, Research International, and Market Probe, showcasing her expertise in consumer experience measurement and customer loyalty systems.

With over 20 years of experience in consulting, Danica has focused on applied multivariate statistical analysis and designing studies on brand equity, customer satisfaction, and market segmentation. Her industry knowledge spans financial services, FMCG, tech/telcomm, automotive, and consumer durables sectors, demonstrating a versatile skill set.

During her tenure at GfK, Danica led various impactful initiatives such as globalizing an EFM platform, re-engineering customer engagement instruments, establishing a Data Visualization Department, and pioneering a system for evaluating new product concepts using verbal feedback and natural language processing.

An accomplished author and speaker, Dr. Allen has presented at prestigious events like ESOMAR, AMA, ARF, and MRS worldwide, along with engagements at business schools across Europe, Asia, and North America. Her academic background includes degrees from the University of Southern California and University of Wisconsin dash Madison, focusing on Mass Communications Research, Business Administration, and Marketing/Mass Comm Theory.

Danica Allen
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Location

New York City Metropolitan Area