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Diego Fernandez

Co-Founder and Chief Executive Officer at Rewardsweb

Diego Fernandez is the Co-Founder and Chief Executive Officer of RewardsWeb, a Miami-based startup that enables Latin American users to leverage their loyalty points to purchase goods on e-commerce websites.1 He teamed up with Rodrigo Rodas in 2021 to build RewardsWeb, bringing his experience as a serial entrepreneur and e-commerce veteran to the venture.15

Professional Background

Fernandez has over twenty years of experience in the corporate world.5 Prior to co-founding RewardsWeb, he had a notable career in various business ventures:

  • He successfully built and operated the Mail Boxes Etc. business in Guatemala, where he was praised for his professionalism and outstanding performance.2
  • In addition to RewardsWeb, Fernandez is also a Co-Founder and Director at PeopleFund.5

Role at RewardsWeb

As the CEO of RewardsWeb, Fernandez leads the development of a technology platform that enhances loyalty and reward programs.3 The company aims to solve the problem of redeeming loyalty points in Latin America, where it's often challenging for consumers to use their rewards effectively.1

Recent Activities

In September 2021, Fernandez participated in the IDC Ventures Visa Day event, engaging with fellow founders and Visa executives.4 This involvement demonstrates his active role in networking and business development for RewardsWeb.

Company Overview

Under Fernandez's leadership, RewardsWeb has:

  • Raised approximately $4 million in external funding
  • Grown to a team of 32 employees spread across Miami and Latin America
  • Secured a partnership with LATAM airlines to offer rewards from their LATAM Pass program1

Diego Fernandez's LinkedIn username is diegofernandezk, as mentioned in the query.

Highlights

Nov 30 · linkedin

Wow! What an amazing summit that Allan Boruchowicz 🇮🇱 and the Carao Ventures team put together with all founders, investors and other amazing people! Thank you! Also thank you Edrizio De La Cruz for sharing your story which is inspiring! I have been reading many books to learn and grow through the entrepreneurial journey, and your brief talk highlighted many principles to live by that helped me understand better all my reading to become unstoppable! You are an inspiration! Can’t wait to read your book. #theunderdogfounder #entrepreneurship #founders

Oct 27 · linkedin

What a fantastic event that Ravindra Bhagwanani and his team put up together in Rio de Janeiro, Brazil. It started with our exciting entrance to the iconic Maracana stadium, where soccer history changed forever with Pelé and all the Brazilian talent! We got to play with friends and colleagues as we started our learning expedition from the industry experts. Thank you #loyaltyandawards #riodejaneiro #brazil Maxime GAREAU David Canty Tommy Langhauser Roberto Muñóz Guillén Pablo Sordo Marcela Marquis

Related Questions

What inspired Diego Fernandez to co-found RewardsWeb?
What was Diego Fernandez's role at Mail Boxes Etc. in Guatemala?
How did Diego Fernandez's experience in e-commerce influence RewardsWeb?
What are some key achievements of Diego Fernandez in his career?
How does Diego Fernandez's leadership style impact RewardsWeb's culture?
Diego Fernandez
Diego Fernandez, photo 1
Diego Fernandez, photo 2
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Location

Miami, Florida, United States